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ATLANTA, Sept. 21 /PRNewswire/ -- Equifax Inc. (NYSE: EFX) today announced that it was ranked # 29 in the 2010 InformationWeek 500, a list of the nation's most innovative users of business technology.  This marks the ninth consecutive year that Equifax, a global leader in information solutions, has been honored as a top IT innovator among the 500 companies highlighted in this prestigious industry listing.  

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"Equifax is honored to receive this accolade and to be recognized among industry leaders dedicated to helping customers solve critical business challenges and deliver market impact," said David Webb, chief information officer, Equifax.  "Our ranking underscores Equifax's commitment to make innovation the foundation of our business and develop new solutions that address the needs and insights of our customers as they look for new ways to mitigate risk and market their products and services."

In addition to this achievement, Equifax was named a finalist in the banking and financial services category for its ability to provide business value through technology innovation. With one of the largest and most diverse sources of consumer and commercial data, Equifax was the only information solutions company included in this roster of leading financial services businesses and also ranked in the top 100 of the InformationWeek 500.  

Equifax has earned a strong reputation in the marketplace for its continued investment in new technologies and innovative solutions.  In 2009, Equifax introduced 65 new products for existing and emerging markets, including identity management, capital markets, settlement services, government and collections. Over the last few years, the company has made significant investments to broaden its data assets and develop decisioning technologies that help customers better manage risk and improve profitability. Its New Product Innovation Process has played a key role in the launch of numerous risk management solutions and practices that leverage Equifax's exclusive portfolio of credit, income and wealth data along with advanced analytics – giving businesses the most complete consumer financial profile.

Equifax and other businesses highlighted on this list were recognized at a gala awards ceremony held during the InformationWeek 500 Conference. InformationWeek identifies and honors the nation's most innovative users of information technology with its annual 500 listing, and also tracks the technology, strategies, investments and administrative practices of America's best-known companies.  The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.  Additional details on the InformationWeek 500 can be found at www.informationweek.com/iw500/.  

About Equifax Inc. (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.    

About InformationWeek Business Technology Network (www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow – from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), IntelligentEnterprise.com (application architecture), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT audiences, such as CIOs, developers, SMBs and IT Support Managers via InformationWeek Global CIO, Dr. Dobb's, InformationWeek SMB, and HDI respectively, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy, and the network provides a deep and rich portfolio of decision-making tools and peer based research through InformationWeek Analytics, the leading service for peer-based IT research and analysis. IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.  The InformationWeek Business Technology Network is part of UBM TechWeb.

SOURCE Equifax Inc.