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ATLANTA, May 3, 2017 /PRNewswire/ -- Equifax Inc. (NYSE: EFX) today announced the launch of BusinessConnect™ for Marketing, a powerful new module on the BusinessConnect platform that allows organizations to boost their marketing productivity and overall performance by synthesizing organization-wide customer insights into a single, user-friendly resource.

"The new BusinessConnect for Marketing module provides our customers with the ability to make stronger, more informed marketing decisions by enabling sales, marketing, credit, and collections departments to leverage a rich and comprehensive customer and prospect picture," says Scott Wagner, senior vice president of marketing and data management solutions at Equifax.  "Now, our customers can easily search the robust Equifax B2B marketing database to build prospect lists and enrich existing Force.com® records, from Salesforce. This new module will allow for our customers to drive actionable decisions to move their business forward."

BusinessConnect for Marketing can help increase marketing performance and ROI through the following benefits:

• Improved segmentation with a deeper, more complete view of customers and prospects
• Optimized data, resources, and processes
• Access to vast, market-leading commercial data with unmatched coverage of small and medium businesses
• "Family Tree" functionality to identify leads within existing customer affiliate/legal relationships

What distinguishes BusinessConnect for Marketing from other data management tools is its availability on Force.com as part of the broader BusinessConnect suite application. BusinessConnect is a revolutionary end-to-end solution that offers a seamless, comprehensive customer view to all teams by infusing the order-to-cash optimizing workflows with robust functionality for marketing, customer relationship management, credit and collections. All teams gain real-time access to prospect and customer information from a shared, integrated platform to help organizations target, acquire and retain the best prospects and customers, reduce financial risk, boost overall operating efficiencies and deliver a higher level of customer service and support.

For more information, visit BusinessConnect for Marketing to learn more.

About Equifax

Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 7,100 employers.

Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,700 employees worldwide.

Some noteworthy achievements for the company include: Named to the Top 100 American Banker FinTech Forward list (2015-2016); named a Top Technology Provider on the FinTech 100 list (2004-2016); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2016); named one of Fortune's World's Most Admired Companies (2011-2015); named one of Forbes' World's 100 Most Innovative Companies (2015-2016). For more information, visit www.equifax.com.

 

 

 

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SOURCE Equifax Inc.