Equifax ID Patrol Rated 'Best in Class' as Consumer Identity Protection Product

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Javelin Strategy and Research's 2009 Consumer Identity Protection Services Scorecard finds that more consumers use a credit monitoring service for ID protection.

ATLANTA, July 21 /PRNewswire-FirstCall/ -- Equifax Inc. (NYSE: EFX), the most trusted name in credit reporting for over 100 years, today announced that Equifax ID Patrol(TM), the company's most comprehensive identity protection product, has been named "Best in Class" for Credit Monitoring Services in the Javelin Strategy and Research 2009 Consumer Identity Protection Services Scorecard report. The industry report analyzed the service offerings of more than 20 identity protection services. Key factors considered in the analysis included consumer satisfaction, product features and overall product value.

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"Monitoring your credit information regularly is one of the best ways to help protect your identity," says Steve Ely, president, Equifax Personal Information Solutions. "The selection of a credit monitoring-based identity protection product like ID Patrol as best in class underscores the significance of Javelin's findings that more consumers are using credit monitoring services than any other type of ID protection product on the market. We are pleased to be able offer a product that helps consumers protect their identity and the power of their credit."

Equifax ID Patrol combines exclusive product features along with credit monitoring to enable consumers to be alerted of potential instances of fraud sooner, minimize their exposure to financial damages and reduce their personal risk of becoming victims of identity theft. Only Equifax ID Patrol offers protection against identity theft by providing subscribers the ability to:

    --  Receive credit monitoring and alerts within 24 hours to key changes in
        their credit files from the three nationwide credit reporting bureaus
    --  Receive alerts if their Social Security number (if elected) or up to ten
        major credit/debit card numbers they provide are found on suspected
        Internet trading sites
    --  Identity Theft Insurance of up to $1 million with no deductible(*)
    --  Access a trained ID Theft Resolution Specialist 24 hours a day, seven
        days a week; and

    --  Lock and unlock their Equifax credit file (certain exceptions apply)

Equifax ID Patrol is a part of Equifax's suite of credit monitoring and identity protection products available to help proactive consumers protect their identity, understand their credit and maximize their overall financial well-being. Equifax can also work with businesses who have suffered a data breach event to provide Equifax ID Patrol to those consumers who were impacted. For more information about Equifax ID Patrol, visit www.equifax.com/idpatrol.

About Equifax Inc. (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, employment and income verification and human resources business process outsourcing services, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses -large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, HR/payroll services, and much more. We empower individual consumers to understand their personal credit information, protect their identity and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500(R) Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX. www.equifax.com

*Insurance underwritten by member companies of American International Group, Inc. The description herein is a summary only. It does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for complete details of coverage and exclusions.

SOURCE Equifax Inc.

Released July 21, 2009