Equifax's Kerry Morris to Serve as Panelist at DMA 09 Conference
Session to Address Emerging Trend in User-Centric Data Technologies
What: User-centric Internet technologies are giving consumers
unprecedented control over how their personal information is
used online. In a panel entitled "User-Centric Identity &
Internet Marketing: Friends or Foes?", Equifax's Kerry Morris
will share his insights on this emerging trend and other
technology developments. Joining Morris on this panel are
thought leaders from Microsoft, Azigo, Inc., Privo Inc. and
Rely ID who will discuss the impact of these technologies
on business and best practices that marketers can adopt to
position themselves for success. Paul Trevithick, Chair of
the Information Card Foundation (ICF) and Chief Technology
Officer of Azigo, will moderate the panel being held in
conjunction with the Direct Marketing Association (DMA)
2009 Conference in San Diego.
This one-hour, interactive panel is open to members of the
media and intended for marketers of e-commerce sites and
online retailers.
Who: Kerry Morris is vice president of Equifax Product Management,
where he leads the company's interactive marketing business.
As a panelist, Morris will discuss how user-centric
technologies can enable marketers to play a valuable role in
this transformative trend in consumer behavior. Specifically,
he will address the impact of these technologies on marketers
responsible for:
-- e-commerce channels
-- Internet CRM
-- Online advertising
"Despite significant growth in web marketing, only a small
percentage of consumers make online purchases and few actually
click on web ads," said Kerry Morris, vice president of
product management, Equifax. "While giving marketers more
consumer information will increase their effectiveness online,
the data must be shared in a way that absolutely protects
consumer privacy. Information Cards can deliver very rich new
data while enabling consumers to remain in complete control so
that their privacy is protected."
When: Wednesday, October 21, 10:00 - 11:00 PDT
Where: Room 7B
Contact: To schedule an interview with Kerry Morris, please contact
Tim Klein at 404.885.8555, tim.klein@equifax.com or
Jennifer Costello at 404.885.8907,
jennifer.costello@equifax.com.
About Equifax (www.equifax.com)
Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.
With a strong heritage of innovation and leadership, Equifax continuously delivers innovative solutions with the highest integrity and reliability. Businesses - large and small - rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.
Headquartered in Atlanta, Georgia, Equifax Inc. operates in the U.S. and 14 other countries throughout North America, Latin America and Europe. Equifax is a member of Standard & Poor's (S&P) 500® Index. Our common stock is traded on the New York Stock Exchange under the symbol EFX.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060224/CLF037LOGO )
/PR Newswire -- Oct. 20/
SOURCE Equifax Inc.
Released October 20, 2009