EFX.AI: Powering the Future Driving higher-performing, AI-powered innovation fueled by proprietary data. Notice of 2026 Annual Meeting and Proxy Statement

To our fellow shareholders 2025 was an energizing year of growth and innovation. With our $3 billion global security and technology transformation – and the creation of the Equifax Cloud™ – principally complete, EFX.AI is powering the future of the New Equifax. We are ramping the deployment of patented EFX.AI technology in our products leveraging the unique and proprietary data that sets Equifax apart in the industry – driving a record number of New Product Innovations (NPIs) that deliver the decision intelligence our global customers need to create new opportunities faster than ever before. Mark L. Feidler (left) Independent Chairman of the Board of Directors Mark W. Begor (right) Chief Executive Officer and Director

EFX.AI: Powering the Future The talents of our global team and differentiated data that only Equifax can provide are our greatest assets. Unique and proprietary data is the foundation of our Equifax AI Data Moat. In an era of standardized AI engines, most AI tools rely on publicly-available market data for use in AI models. When AI tools are a shared resource, the data is the difference. We believe that AI will have a more profound impact than previous technology milestones over the past 50 years, such as the personal computer in the 1980s or the internet in the 1990s. While many companies are expected to be disrupted or disintermediated by AI, Equifax is leveraging AI to disrupt the industry with higher-performing, AI-driven solutions fueled by proprietary data. Only Equifax can access our scale, proprietary data assets for AI and delivery to our customers. This unique data differentiates us in the industry and positions us to leverage our unique and differentiated data and EFX.AI for ongoing innovation and growth in an AI-forward business environment. The Equifax Cloud and our custom data fabric were purpose-built to maintain and manage the large volume of diverse, proprietary datasets needed to maximize AI performance. If data is the “new oil,” then the Equifax single data fabric is both the refinery and the pipeline that allows us to turn OnlyEquifax data into high-quality fuel for our customers. That fuel is amplified by EFX.AI across our proprietary data. Only Equifax can use this data for the development of customer solutions and new products using our patented EFX.AI technology. The moat around our data – the protection we provide to ensure that our data can only be used by our customers on a permissioned or aggregated basis and not blended with public, untrusted sources – is critical. The Equifax Data Moat AI requires deep, accurate, and high-quality data. The Equifax data fabric ingests 20 billion records per month globally while also enabling us to manage that data in keeping with regulatory requirements. Unique, high-quality data is a performance multiplier for AI and the Equifax AI Data Moat. In 2025, some of our differentiated, non-public data in the U.S. included: The Work Number® Database Relationship with the National 209 million active employment records and 813 Consumer Telecom and Utilities million total employment records for verifications Exchange, Inc.® (NCTUE®) of employment and income from approximately Operation and management of the U.S. 4.9 million different U.S. employers. NCTUE database that includes more than 430 million telecommunications, pay TV, internet, home security, and utility account records and their associated payments. Core Credit More than 3.6 billion U.S. tradelines with over 1.6 billion updates monthly to currently reported accounts. The U.S. consumer credit file includes Commercial Financial Network contributions from over 15,000 data furnishers. Nearly 200 million U.S. commercial tradelines across almost 79 million businesses. DataX and Teletrack Access to more than 120 million unbanked, underbanked, and credit rebuilding consumers – enabling greater access to credit. 1

In 2025, approximately 90% of our record $6.075 billion in revenue was generated through the direct sale of, or through products generated from, proprietary data unique to Equifax. Our powerful combination of proprietary data and patented EFX.AI technology drove a record more than 180 NPIs and 2025 Vitality Index (defined as percentage of revenue from new products introduced in the last three years) of 15% which was 50% above our Long-Term goal of 10%. We have tripled the number of products launched using EFX.AI since 2023, and in 2025, 100% of our new models and scores were powered by EFX.AI. These new AI-driven models provided a remarkable nearly 30% performance lift over legacy models – a performance improvement that demonstrates that our AI strategy is not only scaling, but providing the superior predictive value required to lead the market. Expanding AI Across Equifax With AI 4 EFX and Our E3 Strategic Operations Plan While we are incredibly proud of how we’re delivering higher-performing, EFX.AI-powered innovation to help our customers grow, we are equally energized by the operational efficiencies gained through our new internal AI 4 EFX initiative. AI 4 EFX, enabled by the Equifax Cloud, is focused on the powerful ways that we’re using AI internally to spend less time on routine items and more time on the complex, creative, and collaborative challenges that drive the New Equifax forward. 100% of our new models and scores were powered by EFX.AI. These new AI-driven models provided a nearly 30% performance lift over legacy models. Core to AI 4 EFX is E3, a 3-year strategic Operations plan unique to Equifax that we expect to deliver approximately $75 million of savings. E3 is built on 3 pillars: 1 2 3 Excellence Effectiveness Efficiency Investing deeply in our people. How we elevate our impact. Working smarter. Being AI-Providing continuous AI upskilling, We are focused on delivering forward means leveraging AI and new learning opportunities, innovative solutions and deploying AI agents to handle and clear career paths. It’s superior service that creates routine tasks, and empowering about empowering creativity maximum value for customers our people to focus on the most and growing the best talent in and consumers. strategic, creative, and fulfilling the industry, which, in turn, helps parts of their jobs. us better serve our customers and consumers. As we implement our E3 Operations plan, we are focused on improving our consumer and customer call centers with AI-enabled and AI-assisted call processes and driving meaningful efficiencies. Recent initiatives include the use of a virtual agent in our U.S. call center that allows sensitive tasks like consumer credit freezes to be handled through intuitive, secure conversations. The virtual agent integrates with our call center technology to leverage the skilled expertise of human agents when required. This process decreases wait times, speeds time to resolution, and improves the consumer experience. This AI call center transformation and broad deployment of AI agents demonstrates our ability to fundamentally reimagine labor-intensive workflows and serves as a template for broader workforce productivity gains. Over the next 3 years, we expect to drive towards $75 million of annual cost savings from our E3 strategic plan.

AI is also driving technology efficiency. It further enables us to drive more software output from the same engineering investment, with nearly 4,000 software engineers using AI coding tools. In January 2026, our Technology team produced more than 6 million lines of AI-generated code. AI is being leveraged across the entire software development lifecycle from information gathering and requirements planning through coding, testing, deployment, monitoring, and data management to transform how we build, protect, and deploy products.     By automating coding and maintenance, we are delivering: Accelerated Development Built-in Quality and Security Operational Resilience AI now assists with real-time coding We have automated the creation In the event that a software and complex system updates, of rigorous tests and code reviews, deployment issue occurs, AI-driven allowing engineers to move faster helping to quickly detect potential diagnostics help to identify the from concept to feature. We issues. AI-powered test generation root cause and execute recovery are accelerating coding velocity, and quality engineering tools steps instantly to reduce system automatically generating unit tests, embed quality checks directly downtime. These capabilities have and deploying virtual developer into the development workflow, driven a 41% reduction in incidents, agents for routine tasks. AI-powered achieving 30% AI test coverage, and a change failure rate of under knowledge retrieval immediately while automated data quality agents 2% versus an industry standard of translates unstructured designs into generate syntactically perfect code under 5%. Predictive observability clear requirements, while automated for data frameworks. This helps to capabilities forecast potential issues roadmap and requirements tooling ensure data accuracy and reliability before they occur and significantly ensures strong alignment between of data. lower Mean Time to Resolution – engineering and product strategy. the time it takes for the team to fully resolve a system issue from the moment it is first reported. More efficient code generation enables our technology talent to focus on high-value innovation rather than routine tasks. As we continue to scale adoption in 2026, we expect these gains to compound for even faster product delivery, accelerated response times to market opportunities, and improved return on spend. AI will create capacity and speed in our Technology team, as we continuously integrate new AI capabilities at every stage of the development lifecycle. Embedding AI across our software development lifecycle is critical in our evolution to Agentic Engineering. Our Agentic AI Platform, slated for full production release in 2026, is accelerating and standardizing the development, deployment, monitoring, and governance of AI agents across our business. Equifax has built a unified foundation for security, compliance, and deployment monitoring. By aligning this platform with the National Institute of Standards and Technology (NIST) AI Risk Management Framework, we have ensured that security and responsibility are not obstacles to speed, but drivers of it. This secure-by-design architecture allows us to move from siloed efforts to “build once, deploy everywhere” economics. Importantly, we have also leveraged AI and automation to enhance our security, upgrading our ability to not only triage and remediate potential threats, but to accelerate the critical security decisions that drive business delivery. In 2025, we used AI and automation to streamline our Security Operations Center and auto-resolve Our Agentic AI platform is aligned with the NIST AI Risk Management framework. Security and responsibility are not obstacles to speed, but drivers of it.

nearly 50% of incident tickets. Our internal security culture was reinforced through an AI-powered platform that delivered personalized training to our workforce, validated by over 240,000 phishing simulations. We also successfully defended against AI threats. As cybercriminals adopted AI-enabled tools to create highly realistic deepfake impersonations and launch more complex attacks, we recalibrated our defenses. With almost 90% of our global employees and contractors leveraging AI tools in 2025, it has been deeply embedded in our organization. AI has become part of how we operate each day across teams and a part of our DNA, including: Human Resources Legal Finance Leveraging AI within our Human Developing AI tools in our Legal Decreasing manual processing Resources talent lifecycle, team to quickly and securely times in our Finance department’s including the use of the analyze contracts and report on Accounts Payable process by technology alongside employee contract status. using AI to classify and extract input about skills and career relevant data from invoices. aspirations, to help them visualize individualized career paths and discover new opportunities. We saw deployment and benefits from AI tools ramp rapidly as we expanded new capabilities across our team. As our workforce and developers embraced AI to drive innovation, we ensured that they could do so securely. We built the necessary guardrails – from automated content safety filters to secure coding frameworks – that allowed our teams to adopt powerful new tools while taking precautions to protect the enterprise from potential data leakage or unmanaged risk. Securing Our Enterprise Ensuring That AI Models Are for AI Use by Every Employee Safe and That Business Data Is Protected Is Critical Global Equifax employees have instant access to a pre-approved list of enterprise-ready AI We have designed our architecture so that we tools to accelerate innovation and streamline never rely solely on an AI model provider to their workflows. As new features are released, protect our data – implementing an agnostic we selectively pause them until they meet control layer that sits between our employees Equifax security standards and controls. We and the AI. This layer sanitizes prompts and continuously restrict high-risk external models responses, checking for sensitive data before that do not align with our requirements. it reaches the AI model.

2025 Financial Performance Innovation fuels performance, and our record 2025 revenue of $6.075 billion was up 7% on a reported and organic constant currency basis over 2024. This strong performance was aligned to our EFX2027 Strategic Priorities and within our Long-Term 7-10% organic revenue growth framework despite continued weak U.S. mortgage and hiring markets. At the Business Unit Level in 2025 Workforce Solutions delivered annual revenue of $2.582 billion, up 6% from 2024. The business successfully navigated difficult U.S. mortgage and hiring markets, and innovated to meet the needs of government customers with a nearly 20% up Vitality Index. Workforce Solutions had another outstanding year of new record 6% additions to The Work Number database, ending 2025 with 209 million active from 2024 records, up 11% from 2024, and 813 million total records. With our strong Free Cash Flow of $1.13 billion, we completed the acquisition of Vault Verify in the fourth quarter, complementing The Work Number database and enhancing the data we provide to verifiers to help them make more informed decisions in less time. U.S. Information Solutions revenue of $2.079 billion, was up a strong 10% over 2024. Our cloud-native foundation provided up Workforce Solutions a strong platform for innovation, and USIS 10% $2.582B nearly doubled its number of NPIs again in from 2024 2025, ending the year with 50 products launched and a Vitality Index of more than 10%. In February 2026, we announced the U.S. Information appointment of David Smith as USIS President. Solutions David joined Equifax from Truist Financial $2.079B Corporation, where he most recently served as International Head of Consumer Lending. He brings more than $1.414B 25 years of deep lending and credit experience spanning mortgage, unsecured lending, auto financing, and capital markets to the role. International revenue of $1.414 billion grew 6% in local currency over 2024, led by strong low double-digit growth in Latin America despite weak Canada and UK debt management end markets. International is making strong progress towards up Cloud completion with final migrations expected by mid-2026, which helped our 6% global teams deliver a strong, 12% Vitality Index in 2025. in local currency from 2024 We also delivered on the $3 billion stock repurchase program we launched in April 2025. With our strong Free Cash Flow of $1.13 billion and Cash Conversion of 120%, we repurchased more than 4 million shares last year and returned $927 million to shareholders, including $500 million of share repurchases in 4Q. And, we paid $233 million in dividends, resulting in total cash returned to shareholders in 2025 of $1.2 billion, a sixfold increase from 2024 and aligned with our new capital allocation plan. Our ability to return significant excess Free Cash Flow to shareholders is a big milestone for the New Equifax as we move post-cloud to fully focus on growth, innovation, new products, and free cash generation to continue investing in Equifax for growth and return cash to shareholders.

EFX2027: Delivering Against Our Strategic Priorities Highlights As we moved from building to leveraging the We have rapidly developed and brought to Equifax Cloud for EFX.AI innovation, new products, market new OnlyEquifax solutions that include and growth, we completed International cloud unique income and employment data from migrations in the UK and Ireland, Spain, Portugal, The Work Number database and our USIS credit Ecuador, Mexico, Peru, and Uruguay – ending 2025 and alternative data assets. These solutions are with 90% of revenue in the Cloud. currently available for mortgage, auto, and credit card originations, with personal loan solutions timed for the first half of 2026. New Product Innovation leveraging the Equifax Cloud enabled us to deliver a strong 15% Vitality Index in 2025, 500 basis points above our Long-Term 10% goal, We completed the acquisition of Vault Verify, with new product revenue of about $900 million. a provider of human resources services, including employment and income verification services. In 2025 we launched 100% of our new models Vault Verify’s concentration in the healthcare sector and scores powered by EFX.AI. These new models complements The Work Number database with and scores are driving strong incremental lift to information that can help consumers when they are traditional non-AI offerings and help our customers applying for jobs, mortgages, social service benefits, identify clear and actionable insights. and other financial services. We continued our commitment to leadership We were recognized on the AIFintech 100 list for our in Security, appointing Jeremy Koppen as our patented, explainable AI technology. Equifax now has new Chief Information Security Officer. Jeremy more than 400 AI patents either secured or pending previously served as Managing Director of Mandiant, and added more than 40 new AI patents in 2025. part of Google Cloud, where he led hundreds of cyber engagements for Fortune 100 and 500 companies with a focus on mitigating emerging We are maximizing internal efficiencies and driving threats, scaling security operations through AI deep into the organization with almost 90% of automation and AI, and enhancing cyber resilience. our global team leveraging Google Gemini AI. Our Security maturity level has outperformed The Work Number database reached 209 million all major industry benchmarks for the last six active records, up 11% from 2024, with over 800 years, with a 2025 National Institute of Standards million total records. We now have approximately Technology (NIST) Cybersecurity Framework (CSF) 4.9 million employers contributing payroll records score of 4.4 – an increase from last year’s score of 4.3. to The Work Number database, and signed 16 new partnership agreements that will drive additional record growth in 2026. We have led the market in supporting credit scoring competition and lowering mortgage costs in the U.S., offering free VantageScore access for customers We were recognized in the TIME Magazine purchasing FICO scores through the end of 2026. In list of America’s Best Midsize Companies for March 2026, we made VantageScore® 4.0 mortgage organizations based in the U.S. with annual revenue credit scores available for $1 – reducing loan acquisition between $100 million and $10 billion. Our inclusion costs for consumers to make the path to homeownership in this prestigious list for the second year in a row more affordable. This change will enable a potential $1 was based on strong performance in employee billion in savings in the mortgage industry derived from satisfaction, revenue growth, and responsible the cost difference among score providers. business practices.

Accelerate Innovation and New Products In 2025, we pivoted from building the Cloud to leveraging and analytics engine, Equifax Ignite AI Advisor has been our new Cloud-native capabilities, patented EFX.AI purpose-built to empower busy lenders to quickly build technology, and powerful global platforms like Equifax comprehensive, actionable views of what matters most Ignite® to accelerate New Product Innovation. We to their business by forgoing the everyday complexities launched more than 180 new products and marked associated with data and analytics. Following successful our sixth consecutive year of over 100 new products U.S. rollout, Ignite AI Advisor will be available in our developed. Innovation and new products are central global markets in 2026. to our growth strategy. We believe that innovative New, multi-data, OnlyEquifax solutions – currently companies have stronger customer relationships and available for the mortgage, automotive, and card drive higher growth and margins. Our high incremental industries – are being jointly developed and marketed in margins make higher-performing new products accretive the U.S. by the Workforce Solutions and USIS businesses. to our growth rates and expand our margins and free These offerings differentiate us from the competition cash generation. by leveraging data from The Work Number alongside an Equifax credit report. Our record 2025 Vitality Index of 15% The Work Number Report Indicator was 50% above our Long-Term 10% Vitality Index goal, equating to approximately The Work Number Report Indicator empowers $900 million of revenue. mortgage lenders by delivering a first-in-market Equifax credit report with an indicator of employment status earlier in the mortgage qualification process that only Equifax can deliver. Workforce Solutions delivered more than a dozen new The solution notifies mortgage lenders upfront products and a nearly 20% Vitality Index, continuing if an applicant has a verification of income and to anticipate the changing needs of U.S. government employment (VOIE) record on The Work Number customers with innovations like the new Complete database. By offering greater levels of visibility Income™ solution for social services. Designed to into a consumer’s financial health, we are help federal, state, and local government agencies streamlining the mortgage underwriting process more efficiently process applications for social service and helping to allow more American consumers benefits across programs including Medicaid and the to benefit from homeownership. Supplemental Nutrition Assistance Program (SNAP), More than 1,400 mortgage customers accessed Complete Income leverages The Work Number database, The Work Number Report Indicator since our consumer-credentialed bank deposit data covering 92% launch in mid-2025. of U.S. financial institutions, and self-reported income and expenses to provide greater visibility into gig and self-employed workers for benefits determination. International introduced more than 120 new products USIS nearly doubled its number of new products year- in 2025 and delivered a strong 12% Vitality Index. over-year with 50 products launched in 2025 and a Leveraging the power of the Equifax Cloud, we drove Vitality Index of 11.3%, up from 8.5% in 2024. This more multi-market products than ever before, including record-breaking year – the first for USIS with a Vitality the introduction of OneScore in Brazil – an expansion of Index of more than 10% – is a direct reflection of the the risk score concept previously launched in Australia business’ ability to drive innovation on a strong and the U.S. In Brazil, OneScore incorporates additional foundation of the Equifax Cloud. New 2025 offerings data from the Central Bank of Brazil’s Credit Information included Equifax Ignite AI Advisor, a solution designed to System Database to provide a fuller financial picture help lenders pinpoint new opportunities, grow accounts, of those who are new to credit, have thin credit, or and make confident, informed decisions at speed on one who have lower incomes, with the potential to improve platform. Powered by a secure Agentic-AI enabled data approval rates by up to 14%.

Leverage Equifax Cloud Capabilities Since the start of our transformation, we have decommissioned 46 data centers, including 10 in 2025. With our Equifax Cloud transformation, In 2025 we further modernized our infrastructure we have built a cloud-native, AI-ready by retiring 4 mainframes – marking 9 mainframe infrastructure unmatched in the industry decommissions since our Cloud transformation began. – enabling us to rapidly develop solutions that Decommissioning legacy on-premise systems and are faster, more reliable, more powerful, and software reduces spending, improves operating margins, more secure than ever before. and lowers the capital intensity of our business. Our Cloud transformation is delivering measurable returns across software development, operations, and business processes. We are lowering operational Last year, we completed our UK and Ireland, risk from fewer service disruptions that increase Portugal, Spain, Ecuador, Mexico, Peru, and Uruguay customer trust and drive further capacity for innovation. transformations – ending 2025 with 90% of revenue We are ensuring predictable, repeatable deployments in the Cloud. Remaining International migrations are and reducing human error with 97% of our expected to be completed by the middle of this year. infrastructure as code. The Cloud is delivering scale, speed, and stability: Scale Speed Stability Our advanced cloud Enhanced agility is key to our Production changes – or the architecture has delivered speed of innovation, allowing frequency in which we update massive improvements in us to deploy new models in our systems – have grown by scale and performance. our analytics products in days 57% since the end of 2023, while In January 2026 alone, we versus months to provide the number of major issues – processed 6 billion global online customers with faster access such as a system problem or transactions against data fabric. to our cutting-edge products. the availability of a technology This new level of agility allowed Leveraging the latest GenAI service – have dropped by us to drive a 125% increase in and Agentic capabilities enables 65%. This increased efficiency February 2026 U.S. Core Credit us to dramatically improve gives our customers a much transactions over 2025. These operational efficiency and enable more reliable experience with significant transaction volumes new self-service features, all fewer disruptions. demonstrate the enhanced while maintaining the highest reliability and stability of standards for security, compliance, our platform. and governance.

Expand Differentiated Data Assets Within our International business, proprietary data includes consumer and commercial credit as well as The Equifax AI Data Moat delivers other proprietary data exchanges like our Fraud IQ® ~90% of revenue through the direct Exchange consortium, Canada’s largest known fraud sale of, or through derivative products exchange, which includes Equifax data and known fraud generated from, proprietary data data from major Canadian banks, financial services, unique to Equifax. telecommunications, and other industries including auto and insurance. The Fraud IQ Exchange consortium helps prevent fraud on more than 2.3 million consumer applications per month, from 1.4 million consumers. In 2025, our U.S. differentiated, non-public data included: • The Work Number Database: 209 million active Brazil employment records and 813 million total In Brazil, our data includes information on more employment records for verifications of employment than 172 million credit eligible people and over and income from approximately 4.9 million different 25 million businesses. U.S. employers. • Core Credit: More than 3.6 billion U.S. tradelines Canada with over 1.6 billion updates monthly to currently In Canada, our data includes information on over reported accounts. 32 million credit eligible people and more than • Relationship with NCTUE: Operation and management 200 million consumer credit accounts. We host of the U.S. NCTUE database that includes more than credit risk performance data on over 3.1 million 430 million telecommunications, pay TV, internet, Canadian based businesses including over 7.2 home security, and utility account records and their million tradelines. associated payments. Australia • Partnership with National Student Clearinghouse: In Australia, our data includes over 90% coverage Access to 136 million degrees from 2,613 colleges and of credit active individuals and more than 10.2 universities that participate in DegreeVerifySM. million active businesses. • DataX and Teletrack: Access to more than 120 million unbanked, underbanked, and credit rebuilding UK consumers – enabling greater access to credit. We are the custodian of over 635 million consumer • Partnerships for cash flow data: Information on credit agreements, helping provide insight into balances, deposits, and withdrawals from more over 90% of the 56 million adults in the UK. than 7,700 participating U.S. financial institutions – allowing access to visibility of 96.5% of U.S. checking accounts. Strategic partnerships are core to our differentiated data strategy. In 2025, Equifax Australia and New • IXI: Wealth information with more than $30 trillion Zealand (A/NZ) forged a partnership with Dun & in anonymized assets and investments. Bradstreet (D&B), a leading global provider of business • Public Safety: ~205 million incarceration records decisioning data and analytics. Equifax is the largest from over 2,100 facilities across the U.S. provider of commercial data, ratings, verification and analytics solutions in A/NZ. With this partnership, unique • Identity and Fraud Services: Combined trust Equifax data and insights will also be available to D&B and fraud signals from more than 60 billion international customers, giving them better insights consumer interactions. into A/NZ businesses. We will also further innovate and • Commercial Financial Network: 199.7 million U.S. enhance the Equifax A/NZ commercial product set with commercial tradelines across 78.7 million businesses. D&B solutions, driving greater value for our customers.

Drive AI Innovation We are building on a strong history of driving responsible EFX.AI innovation was further fueled last year by and explainable EFX.AI innovation to deliver higher- the opening of a new AI Innovation Lab in Wexford, performing scores, models, and products to our customers. Ireland – a facility opened with support from IDA Ireland, the Industrial Development Authority of the Irish government. The lab is dedicated to advancing Equifax has more than 700 pending or global EFX.AI research and development, including the development of advanced AI models, machine approved patents* – more than 400 of which learning algorithms, and data analytics tools to support our approach to AI. 40+ AI patents address the complex challenges faced by businesses were granted in 2025. and consumers. *As of January 1, 2026 Equifax has tripled the number of products launched Equifax was listed on the 2025 AIFinTech100 using EFX.AI since 2023, with 100% of all new models and list for our patented, explainable AI scores built using AI or Machine Learning. Our advanced technology. This annual list of the top 100 model engine enables our more than 1,000 data and most innovative AI solutions providers for analytics professionals to build models using our financial services is selected by a panel of portfolio of proprietary and patented AI algorithms. industry experts and analysts. In 2025, we introduced Equifax Amplify AI, a powerful intelligence accelerator for Equifax products and services that leverages our patented AI technology and methodologies, proprietary data, unique analytics, and Importantly, we have been committed to responsible Equifax Cloud infrastructure. It helps transform data AI use for more than a decade. Our infrastructure is into a powerful, actionable resource by providing clear, tailored to highly regulated, non-public data to deliver explainable insights that drive more robust decision- explainable scores, models, and products, and our making across industries. Products leveraging Equifax Equifax AI requirements are aligned to the NIST AI Risk Amplify AI, like our OneScore scoring models available Management Framework. Whether it is for innovation, in Australia, the U.S., and Brazil, combine explainability internal development, or operational improvements, and high performance, leveraging advanced machine Equifax uses AI Systems in a transparent, trustworthy, learning algorithms and alternative data to generate fair, explainable, and secure manner, to provide deep insights for financially inclusive lending. benefits to customers and consumers. Put Customers and Consumers First Our Purpose – to help people live their financial best consumers to make the path to homeownership more – is at the heart of everything that we do. We play an affordable. This change enables a potential $1 billion in important role in the financial lives of consumers and savings in the mortgage industry derived from the cost we take that responsibility very seriously. difference among score providers. VantageScore 4.0 delivers stronger score performance with an inclusive In 2025, we took important steps to support credit view of consumers’ financial profiles, using trended and scoring competition and lower mortgage costs in the U.S. alternative data to score millions more U.S. adults. by offering the VantageScore 4.0 mortgage credit score 50% below traditional scoring models. We also offered We also continued to differentiate our Equifax free VantageScore access for customers purchasing mortgage credit reports by including alternative data other scores through the end of 2026. In March 2026, and delivering The Work Number Report Indicator we made VantageScore 4.0 mortgage credit scores alongside mortgage credit reports at no additional available for $1 – reducing loan acquisition costs for cost. More data drives better decisions and these

fuller insights are designed to help more Americans live bankruptcy disputes within the month that resulted in their financial best and achieve the American dream a change to a U.S. consumer credit report (regardless of of homeownership. whether that change had any impact on a consumer’s credit score). Our New Product Innovation also plays a critical Offering VantageScore 4.0 mortgage credit role in helping people live their financial best. In the U.S. and Canada, our Optimal Path interactive score scores for $1 provides a 90% savings over planner uses EFX.AI to deliver personalized monthly lenders’ current mortgage credit score recommendations that help consumers reach their costs. This move builds on the February individual credit score goals. This breakthrough offering 2026 economic benefits study from credit is designed to help financial institutions, employers, risk research company Deep Future Analytics benefits providers, and other organizations provide which quantified the impact of Federal Housing consumers with personalized, actionable credit score Finance Agency (FHFA) Director Bill Pulte’s July plans within their existing consumer financial health initiatives and platforms. It was released as part of the 2025 decision to authorize VantageScore 4.0 for U.S. myEquifax application in early 2026. competitive use in GSE-conforming mortgages. More than 200 Equifax mortgage lender customers were testing or in production with Equifax was ranked as a 2025 leader in U.S. VantageScore 4.0 at the end of 2025 given the Alternative Credit Scoring, recognized by significant cost savings opportunity. CB Insights for our unique alternative data sources (information not included in traditional credit reports like telecommunications and We are committed to providing consumers with the utility payment data) and our ability to help resources that they need to increase their financial create a fuller financial picture of those who capability. In 2025, we continued to expand the services we are new to credit or rebuilding their credit. provide to help people better understand their personal finances and the credit system. Examples included: • Further supporting the needs of our 30.3 million Getting the Right Benefits to the myEquifax® users in the U.S. with the launch of a Right People at the Right Time new myEquifax mobile application that gives people a convenient way to monitor their financial health from The Work Number plays a critical role in mobile devices. As of February 1, 2026, the application securing important financial moments such as has been downloaded by more than 1 million consumers. starting a new job, leasing a car, applying for a mortgage, or seeking government benefits. We • Evolving the online U.S. myEquifax experience, have provided tens of millions of U.S. social forging an agreement with Gen Digital to leverage the services verifications for people seeking benefits Engine by Gen platform in 2026 to enhance access to while streamlining government operations and personalized financial products for our 10.2 million helping to ensure the integrity of safety net paid Core Credit™ subscribers. programs – an important component of the One Big Beautiful Bill Act signed into law in July 2025. • The introduction of a reimagined U.S. consumer credit report design. Our industry-leading credit report Getting the right benefits to the right people enables people to more easily view their current at the right time is critical. In 2025, The Work credit score and provides easy-to-read graphics for a Number supported instant income and employment comprehensive view of current and past credit activity, verifications for 58 million people outside of regular empowering consumers to better monitor their credit. business hours, helping to efficiently move forward • Transparently publishing a monthly consumer credit processes like evening auto loan or weekend lease applications. The Work Number is available 24/7 to report accuracy metric on our website, and in 2025 credentialed verifiers with permissible purpose Equifax U.S. consumer credit report accuracy averaged and provides automated verifications to help 99.78% each month. This metric is determined by support the best and fastest possible outcomes. calculating the number of tradelines, collections, and

Execute Bolt-on M&A Targeted and strategic bolt-on M&A remains a expanding options available to Equifax employer cornerstone of our Strategic Priorities. Over the past clients. Vault Verify’s concentration in the healthcare five years, we have invested more than $4 billion in 15 sector complements The Work Number database with strategic bolt-on acquisitions to strengthen our core information that can help consumers when they’re capabilities, grow our unique and proprietary data applying for jobs, mortgages, social service benefits, assets, and drive future growth in diversified markets. and other financial services. In 2025, we completed the acquisition of Vault Verify, Leveraging the power of our Equifax Cloud a provider of human resources services, including transformation, we are able to rapidly integrate Vault employment and income verification services. The Verify into ongoing Equifax operations and deliver addition of Vault Verify to our Workforce Solutions verifiers the information they need quickly and business unit enhances the data that Equifax provides efficiently. In 2026 we will continue to look for attractive to verifiers to help them make more informed decisions bolt-on M&A to strengthen Workforce Solutions, our in less time. It also provides another mechanism for Identity & Fraud solutions, our differentiated proprietary employers to provide data to a verifications provider, data assets, and our International platforms. Continue Leadership in Security We continue to deliver on our commitment to being an Equifax remains deeply committed to transparency, industry leader in security and have built a culture where communication, and collaboration – sharing our security every Equifax employee and contractor recognizes that resources for the benefit of the communities where security is a critical part of their job. we live and work. We are proud of how we are helping organizations around the world become more secure. As our Security Annual Report reflects, our maturity In 2025, more than 20,000 external users across 70 level has outperformed all major industry benchmarks countries accessed our public security and privacy for six consecutive years – increasing again in 2025 – and controls framework to strengthen their own defenses. exceeding Banking and Financial Services companies We continued to grow our public sector partnerships analyzed. Our security posture score – the rating by joining 25 partners and Canadian law enforcement category assigned to our readiness and ability to identify, to execute 3,000 actions against fraud networks and respond to, and recover from security threats and by working with government bodies in El Salvador and risks – also exceeded Technology and Financial Services Costa Rica to advance AI security education and shape industry averages for a fifth consecutive year. national standardization frameworks. Security Maturity Score Since 2018, we have partnered with a leading global Equifax research and advisory firm to conduct an annual, objective analysis of the maturity of our entire Banking and Financial Services security program. Security maturity represents how well an organization can adapt to cyber threats and manage risk over time. Retail Professional Services Government

Act as One Team, One Equifax Our nearly 15,000 team members around the world are our greatest asset. Working together as One Our Equifax Gives program matched Equifax to drive cross-functional collaboration and innovation is critical to our success. We are focused nearly $900,000 in employee charitable on nurturing our people by providing meaningful donations in 2025 for approximately opportunities for career advancement and $2.6 million in total community impact. development, fostering an inclusive workplace where all contributions and perspectives are valued, and promoting employee engagement and recognition. Our direct community engagement continued with a strong commitment to employee volunteerism. Our BEST Credit Training, which trains Equifax employees to deliver financial literacy content in their communities grew to approximately 150 certified employee facilitators who have reached more than 5,000 consumers in 10 countries. In 2026 we are expanding this program with Spanish-language support in the U.S. and training additional employee facilitators in Latin America and In our 2025 Employee Engagement Survey, the UK. In Latin America, our 10-year partnership with Equifax attained an engagement score of Fundación Paraguaya and Junior Achievement Paraguay 81% – up from 78% in 2022. This score signifies has helped hundreds of students build financial, high levels of engagement across the vocational, and entrepreneurial skills with Equifax enterprise and marks the first year that we volunteers leading workshops and sharing their own have surpassed global technology and financial career journeys. • Inservices our 2025 industr Employee benchmarks. Engagement Survey, Equifax attained an engagement score of 81% – up from 78% in 2022. This score signifies high levels of engagement In the UK, we made a powerful across We were the named enterprise to the and TIME marks Magazine the first year list that impact through our Futures for All we of have America’s surpassed Best global Midsize technology Companies and financial for educational program, helping nearly services the second industry year benchmarks. in a row. This list recognizes 1,000 young people build financial • We organizations were named based to the in TIME theMagazine U.S. with list annual of America’s awareness and confidence. Best revenue Midsize between Companies $100for million the second and $10 year billion. in a row. This Our list continued recognizes inclusion organization in this based prestigious in the list U.S. with wasannual based revenue on strong between performance $100 million in employee and $10 billion. satisfaction, Our continued revenueinclusion growth, in and this responsible prestig ous We believe that internal career development is list business was based practices. on strong performance in employee paramount, and in 2025 we made a number of satisfaction, revenue growth, and responsible business internal and external training opportunities available practices. to our teams worldwide, with our global employees Support for the communities where our employees completing nearly 150,000 hours of training and live and work is core to our responsible business professional development. We also continued our practices. Last year, the Equifax Foundation work to enable employees to explore and map career made nearly $830,000 in direct charitable grants options, identify and access development options to community partners in Atlanta and St. Louis matched to their individual career goals, and easily – including Westside Future Fund, Prosperity access recommended internal job postings. We are Connection, Credit Builders Alliance, and Junior proud to be a place where our employees can grow Achievement – organizations that help people and and develop their careers with more than 1,800 communities achieve the credit strength needed to employee promotions and nearly 40% of open roles live their financial best. filled internally in 2025.

Our EFX2028 Strategic Priorities Accelerate Leverage Drive Market- Optimize Put Customers Execute Continue Act as Innovation and Equifax Cloud leading D&A Operations and Consumers Bolt-on M&A Leadership in One Team, New Products Capabilities and Expanded and Team First Cybersecurity One Equifax Powered by Data Assets Effectiveness EFX.AI with AI 4 EFX While we are proud of our 2025 accomplishments, we are also looking to the Our EFX2028 future of the New Equifax with our enhanced EFX2028 Strategic Priorities. We Strategic Priorities maintained the pillars of our Strategic Priorities but expanded our investments and reflect the significance priority on deploying EFX.AI to deliver higher-performing new products and inside every corner of Equifax for speed, accuracy, and productivity. of our proprietary, differentiated data Our EFX2028 Strategic Priorities reflect the significance of our proprietary, differentiated data sources and our sources and our big expansion of the use of EFX.AI to quickly bring higher-performing products to market to help our customers grow. They also reflect the power of our AI 4 EFX big expansion of initiative in changing how we work in every function across our global team to drive the use of EFX.AI to efficiencies and cost savings to Equifax. EFX.AI will transform everything we do at Equifax. quickly bring higher-This year, we expect to deliver above 7% constant currency revenue growth, excluding performing products FICO mortgage score royalties which is aligned with our Long-Term Financial to market to help our Framework, with Adjusted EBITDA margin expansion of 75 basis points which is 50% customers grow. above our Long-Term goal. Our guidance also assumes U.S. Gross Domestic Product (GDP) growth consistent with our Long-Term Financial Framework of 2 to 3% and the U.S. mortgage market to be down low single digits in 2026 compared to 2025. It further assumes that all mortgage credit scores delivered in 2026 will be FICO scores delivered by the three Nationwide Consumer Reporting Agencies. Conversion to VantageScore credit scores in the mortgage market represents an about $35 million annual margin opportunity for Equifax. We expect to deliver over $1 billion of Free Cash Flow again in 2026 and a cash flow conversion of at least 100%. This strong Free Cash Flow, along with additional debt capacity at current leverage levels, gives us substantial capacity for bolt-on M&A and return of cash to shareholders, including substantial capacity for our stock repurchase program, continuing the almost $1 billion in shares we repurchased in 2025. Expectations for 2026 financial outlook include: $1B+ Expected Free Cash Flow substantial capacity for again in 2026 Bolt-on M&A return of Cash Flow Conversion Cash to Shareholders at least 100% Stock Repurchase Program Additional Debt Capacity continuing almost $1B at current leverage levels shares repurchased in 2025

While the future for many companies will be challenging in the new AI world, we believe the next chapter for Equifax – leveraging our Equifax AI Data Moat of differentiated and proprietary data, new Cloud technology, and expanding EFX.AI capabilities – will be the most exciting in our over 125-year history. Only Equifax can access our unique and scale data assets for AI and delivery to our customers. The New Equifax is purpose built for deploying AI in our products and solutions to deliver higher performance and to deploy AI across our operations to deliver speed, accuracy, and productivity. Equifax is on offense with EFX.AI. We are continuing to invest in our industry-leading Cloud technology, EFX.AI capabilities, proprietary data assets, and new products that Only Equifax can provide to help our customers grow and deliver returns for our shareholders. We are energized by our momentum as we enter 2026, but even more energized about the future of the New Equifax powered by EFX.AI. On behalf of the Equifax Board, leadership team, and our nearly 15,000 global employees, we thank you for your ongoing support and confidence in our business. Thank you, Mark W. Begor Mark L. Feidler Chief Executive Officer Independent Chairman and Director of the Board of Directors

PRELIMINARY PROXY STATEMENT – SUBJECT TO COMPLETION

Proxies in the form furnished are being solicited by the Board of Directors of Equifax Inc. for this meeting or any adjournment or postponement thereof.

Shareholders are cordially invited to participate in the Annual Meeting by attending in person or attending virtually via our live meeting webcast. See page 134 of the Proxy Statement for more information on how to attend, participate in and vote at the Annual Meeting.

Your vote is very important. Please submit your proxy or voting instructions as soon as possible, whether or not you plan to attend the meeting.

Most shareholders have a choice of voting over the internet, by telephone or by using a traditional proxy card. Please refer to the enclosed proxy materials or the information forwarded by your bank, broker or other holder of record to see which voting methods are available to you.

Proxy materials were first made available to shareholders beginning on March [ ], 2026.

By order of the Board of Directors,

Lisa M. Stockard

SVP, Corporate Secretary

March [ ], 2026

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to be held on May 7, 2026. The Notice, Proxy Statement and Annual Report are available at www.proxyvote.com.

Table of Contents

Proxy Summary

This summary highlights certain information contained in this Proxy Statement. This summary does not contain all of the information that you should consider, and we encourage you to read the entire Proxy Statement before voting.

Equifax 2026 Annual Meeting Information

Items of Business and Voting Recommendations

In addition, shareholders may be asked to consider any other business properly brought before the meeting or any adjournment or postponement thereof.

Voting and Admission Information

Voting

Holders of our common stock as of the record date, March 9, 2026, are entitled to notice of and to vote at our 2026 Annual Meeting. Each share of common stock outstanding on the record date is entitled to one vote for each director nominee and one vote for each of the other proposals to be voted on at our 2026 Annual Meeting. Even if you plan to attend our 2026 Annual Meeting, please cast your vote as soon as possible.

Review Your Proxy Statement and Vote in One of Four Ways:
Via the internet Visit the website listed on your proxy card		By telephone Call the telephone number on your proxy card		By mail Sign, date and return your proxy card in the enclosed envelope		Attend the meeting Attend the meeting in person or virtually and cast your vote

Admission

Equifax shareholders as of the record date are entitled to attend the 2026 Annual Meeting. Our 2026 Annual Meeting will be held using a “hybrid” in-person and virtual format. Shareholders of record can attend the meeting in person or virtually using the meeting webcast. Please review the admission procedures in this Proxy Statement under “Questions and Answers about the Annual Meeting.”

Website Content Not Incorporated

References to our website included in this Proxy Statement are provided solely for convenience purposes. Content on our website is not, and shall not be deemed to be, part of this Proxy Statement or incorporated herein or into any of our other filings with the U.S. Securities and Exchange Commission (the “SEC”).

Our Company

Overview

Equifax Inc. is a global data, analytics and technology company. We provide information solutions for businesses, governments and consumers, and we provide human resources business process automation and outsourcing services for employers. We have a large and diversified group of clients, including financial institutions, corporations, government agencies and individuals. Headquartered in Atlanta and supported by nearly 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region.

2025 Performance Highlights

Strategy

Our enhanced EFX2028 strategic priorities reflect the significance of our proprietary, differentiated data sources and our focus on the use of EFX.AI to quickly bring higher-performing products to market to help our customers grow. They also reflect the power of our internal AI 4 EFX initiative in changing how we work in every function across our global team to drive efficiencies and cost savings to Equifax. With our new Equifax Cloud foundation in place, we are executing against the following strategic priorities:

Our business and strategy are described in more detail in our 2025 Annual Report on Form 10-K filed with the SEC on February 19, 2026. Our 2025 progress against our goals and the link to our 2025 compensation program is described under “Executive Compensation – Compensation Discussion and Analysis – Executive Summary” on page 60.

Who We Are

As a global data, analytics and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta, Georgia and supported by approximately 15,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region.

Our Values
Our values express who we are, how we work and the behaviors that support our company, our vision and our purpose. They serve as guiding principles for our global team. They are:
		• Be leaders in security and trusted data stewards   • Lead with integrity and be personally accountable   • Hold high standards in all our markets around the world				• Exceed our customers’ expectations every day   • Deliver value and quality to our customers so we grow together   • Aspire to be our customers’ first call
		• Deliver results and play to win   • Drive excellent execution   • Have a sense of urgency, agility, and grit				• Work together as one aligned global team   • Assume best intentions from each other   • Foster optimism and have fun together
		• Be intellectually curious and insights driven   • Optimize our data and technology to sustain market and product leadership   • Drive scalable, profitable growth				• Take initiative to develop ourselves and help others grow   • Value diversity of experience and thought   • Proudly show our Equifax spirit at work and in our communities

Board Refreshment and Composition

Board Refreshment

Board Composition Highlights

Separate CEO and Chairman roles

Shareholder Engagement

Since Our 2025 Annual Meeting

Responsible Business at Equifax

We have identified a series of responsible business priorities that are aligned with our corporate strategy. By aligning our responsible business priorities with our corporate strategy, we remain focused on the areas that are most relevant to our business, which drives the creation of shareholder value while at the same time positioning our company for long-term sustainability. For more information, see www.equifax.com/about-equifax/responsible-business-priorities.

Culture and Values

Security

Privacy

Governance

Consumer Experience

Financial Inclusion

Environment

Our Director Nominees

Our Board recommends that you vote FOR each of the director nominees named below for terms that expire at the 2027 Annual Meeting. The following table provides summary information about each nominee, and you can find additional information under “Proposal 1, Election of Director Nominees” on pages 28–40.

Our Board

 

		Mark W. Begor | 67 Chief Executive Officer, Equifax Inc. Director Since: 2018
		Mark L. Feidler | 69 Independent Chairman, Equifax Inc. Founding Partner, MSouth Equity Partners Director Since: 2007 Committees: Compensation, Governance
		Karen L. Fichuk | 60 Former Chief Executive Officer, Randstad North America Director Since: 2023 Committee: Audit
		G. Thomas Hough | 71 Retired Americas Vice Chair, Ernst & Young LLP Director Since: 2016 Committees: Audit, Compensation
		Barbara A. Larson | 55 Chief Financial Officer, Workiva Inc. Director Since: 2024 Committee: Audit
		Robert D. Marcus | 60 Former Chairman and Chief Executive Officer, Time Warner Cable Inc. Director Since: 2013 Committees: Compensation, Governance
		Scott A. McGregor | 69 Former President and Chief Executive Officer, Broadcom Corporation Director Since: 2017 Committees: Audit, Technology
		John A. McKinley | 68 Founder, Great Falls Ventures Director Since: 2008 Committees: Audit, Technology
		Melissa D. Smith | 57 Chair and Chief Executive Officer, WEX Inc. Director Since: 2020 Committees: Compensation, Governance
		Audrey Boone Tillman | 61 Senior Executive Vice President and General Counsel, Aflac Incorporated Director Since: 2021 Committees: Governance, Technology

Compensation Program Highlights

2025 Compensation Decisions

For the 2025 fiscal year, the Committee thoughtfully evaluated the compensation program structure in light of the ongoing evolution of our business strategy and shareholder feedback, when making decisions regarding the program. After evaluation, the Compensation Committee took certain actions with respect to our short- and long-term incentive programs for 2025, as summarized below and described in further detail under “Analysis of 2025 Compensation Decisions” beginning on page 68:

Corporate Governance Highlights

 Proposal 1 

Election of Director Nominees

All members of our Board are elected to serve until the next annual meeting of shareholders and until their successors have been elected and qualified. The ten nominees for election listed in Proposal 1 have consented to being named in this Proxy Statement and to serve if elected. All director nominees attended 75% or more of the aggregate of the meetings of the Board and of the committees of the Board on which such directors served during 2025. The Company does not have a policy about directors’ attendance at the annual meeting of shareholders, but directors are encouraged to attend. All of the directors then serving attended the 2025 Annual Meeting.

Our director nominees have a variety of backgrounds, which reflects the Board’s continuing objective to achieve a diversity of perspective and experience. As more fully discussed in “Process for Identifying Director Nominees” on page XX, director nominees are considered on the basis of a range of criteria, including their business knowledge and background, reputation and global business perspective. They must also have demonstrated experience and ability that is relevant to the Board’s oversight role with respect to Company business and affairs. Biographical information for each of the nominees is set forth on pages 30–39 and a Board matrix is set forth on page 40.

Our Director Nominees

Mr. Begor has served as our Chief Executive Officer and as a director since April 2018. Prior to joining Equifax, Mr. Begor was a Managing Director in the Industrial and Business Services group at Warburg Pincus, a global private equity investment firm, since June 2016. Prior to Warburg Pincus, Mr. Begor spent 35 years at General Electric Company (“GE”), a global industrial and financial services company, in a variety of operating and financial roles. During his career at GE, Mr. Begor served in a variety of roles leading multibillion dollar business units of the company, including President and CEO of GE Energy Management from 2014 to 2016, President and CEO of GE Capital Real Estate from 2011 to 2014, and President and CEO of GE Capital Retail Finance (Synchrony Financial) from 2002 to 2011. Mr. Begor served on the board of directors of Fair Isaac Corporation (FICO) from 2016 to 2018 and the board of directors of NCR Atleos Corporation from 2023 to 2025.

Key Skills and Experience

		Executive Leadership & Business Operations. When he joined Equifax as CEO in 2018, Mr. Begor brought over 35 years of operating and leadership experience as an executive in senior roles at GE. During his tenure, Equifax has grown from $3.4 billion of annual revenue in 2018 to record annual revenue of $6.1 billion in 2025, a compound growth rate of approximately 9%. This strong financial performance has enabled us to complete $4.8 billion of bolt-on acquisitions since 2018 to broaden our capabilities well beyond a traditional credit bureau, while making investments to expand data, analytics, product and technology capabilities. In addition, under Mr. Begor’s leadership, we returned $1.2 billion to shareholders in 2025 via dividends and share repurchases.
		Strategy Development. During over three decades at GE, Mr. Begor gained immense experience setting strategy for multibillion dollar business units of the company. As our CEO and a member of our Board, Mr. Begor plays a crucial role in setting the strategic direction of our company. Since 2018, we have developed and executed on our strategic priorities – investing approximately $3 billion in our Equifax Cloud data and technology transformation, becoming an industry leader in security and accelerating innovation, new products, EFX.AI capabilities and growth.
		Equifax Industry Knowledge. During his tenure at GE, Mr. Begor served as chief executive of GE Capital Retail Finance (Synchrony Financial), a consumer finance lender. This experience provided him the perspective of being a credit bureau customer, which helps us execute on our strategic priority to put customers and consumers first. In addition, prior to joining Equifax, Mr. Begor served for two years as a director at FICO, a public data and analytics company focused on credit scoring services and an Equifax industry peer. Mr. Begor’s unparalleled knowledge of our industry and our business make him uniquely qualified to lead the Company and serve as a director as we pivot from building the Equifax Cloud to leveraging our Equifax Cloud capabilities to accelerate innovation and new products powered by EFX.AI.

Founding Partner of MSouth Equity Partners, a private equity firm based in Atlanta, since February 2007. Mr. Feidler was President and Chief Operating Officer and a director of BellSouth Corporation (“BellSouth”), a major regional telecommunications company, from 2005 until January 2007. Mr. Feidler served as its Chief Staff Officer during 2004. From 2001 through 2003, Mr. Feidler was Chief Operating Officer of Cingular Wireless and served on the Board of Directors of Cingular from 2005 until January 2007. From 1991 to 2000, he served as the head of corporate development for BellSouth and as president of various operating subsidiaries. From 1986 to 1990, he worked in the investment banking department of The Robinson-Humphrey Company (predecessor to SunTrust Robinson Humphrey). From 1981 to 1986, Mr. Feidler was an attorney in the corporate law section of King & Spalding LLP.

Key Skills and Experience

		Executive Leadership & Business Operations. Mr. Feidler has extensive operating, financial, legal and regulatory experience through his prior position with a major regional telecommunications company, as well as expertise in private equity investing and acquisitions. He also has broad based leadership experience, including experience with CEO succession planning, through his nearly 20 years of service on the board of directors of New York Life Insurance Company. His many years of experience in business operations and executive leadership is especially relevant to us given his role as independent Chair of the Equifax Board.
		Strategy Development. Mr. Feidler co-founded MSouth, an Atlanta-based private equity firm, in 2007. Prior to MSouth, Mr. Feidler amassed over 25 years of M&A and transactional experience through his roles at BellSouth, Cingular Wireless, The Robinson-Humphrey Company and King & Spalding. Mr. Feidler’s extensive experience in acquiring and successfully growing businesses helps our Board oversee the core elements of our business strategy, including new product development, strategic partnerships and acquisition strategies.
		Equifax Industry Knowledge. Equifax has exclusive rights to operate and manage the NCTUE database of more than 430 million telecommunications, pay TV, internet, home security and utility account records. Mr. Feidler’s deep understanding of the value of this data, gained through his years of experience with BellSouth and Cingular Wireless, is valuable as we seek to layer insights from these records on top of traditional credit data to help maximize consumer approval rates, help customers identify potential risks, reduce manual intervention costs and improve customer experience.

Former Chief Executive Officer of Randstad North America, a unit of Randstad N.V., the world’s largest human resources services provider, from 2019 until 2023. Prior to joining Randstad North America, Ms. Fichuk spent more than 25 years with Nielsen Holdings PLC (“Nielsen”), a global information services leader, where she held various positions, including President, Developed Markets, President North America and Global Managing Director for Kraft and Mondelez, among other positions.

Ms. Fichuk is an advisor and investor in startup technology and AI companies and has completed Northwestern University’s AI Applications for Growth certification. Ms. Fichuk also has significant nonprofit experience, including serving as a trustee for the United States Council for International Business and as a member of the CEO Council for the Global Business Alliance and sitting on the Global Leadership Council of the Colorado State University College of Business.

Key Skills and Experience

		Data & Analytics. Ms. Fichuk gained extensive global data and analytics expertise during her 25 years at Nielsen, where she most recently served as President, Developed Markets. In this role, she led 4,000 employees across North America and Western Europe transforming the business model from client service to a product sales organization while providing global consumer intelligence to the world’s largest retailer and manufacturing companies. During her time as CEO of Randstad North America, she drew upon her experience at Nielsen to help the company make more sophisticated use of data. As a global data, analytics and technology company, Ms. Fichuk’s experience will help us execute on our strategic priority to expand our portfolio of differentiated data assets and drive market-leading D&A to help our customers.
		International Business. Ms. Fichuk has decades of experience working for businesses with large global operations. Most recently, she ran the North American business of Randstad, which is headquartered in the Netherlands, where she led Randstad’s core business brands in the U.S. and Canada. She also served as a member of the company’s Executive Board, overseeing global strategy, operations and compliance. During her career at Nielsen, her roles included President of Developed Markets and Strategic Initiatives, with responsibility for North America, Western Europe and Australia/New Zealand. This experience benefits our Board’s oversight of our global operations, including continued growth within our International business unit.
		Equifax Industry Knowledge. Ms. Fichuk served most recently as CEO of the North American business unit of Randstad, a global human resources services company. Ms. Fichuk’s experience in human resources services and the labor market is important to the Board as we seek to continue growing our portfolio of human resources business process automation and outsourcing services for employers.

Retired Americas Vice Chair of Ernst & Young LLP (“EY”), an international public accounting firm. He was Vice Chair of Assurance Services of EY Americas from 2009 to July 2014, and Americas Vice Chair until his retirement in September 2014. Mr. Hough joined EY in 1978 and became a partner in 1987. During his career, he led various teams across the firm, including serving as Vice Chair and Southeast Area Managing Partner from 2000 to 2009 and Vice Chair of Human Resources from 1996 to 2000.

Key Skills and Experience

		Accounting & Finance. Mr. Hough was trained as an accountant, with over 36 years of experience as a certified public accountant with EY. As a senior leader for more than two decades who interfaced with many of EY’s most significant clients across diverse industries, he regularly engaged with members of issuer company management, boards and audit committees on audit, financial accounting, financial reporting, risk management and governance matters. Mr. Hough’s deep expertise in these areas makes him exceptionally qualified to serve as chair of our Audit Committee.
		Risk Management. Mr. Hough currently serves as chairman of the Federated Hermes Fund Family (“Federated Hermes”) and as lead director and audit committee member of Haverty Furniture Companies, Inc. (“Havertys”). He previously served as audit committee chair at both Federated Hermes and Publix Super Markets, Inc. (“Publix”). Through these board positions and his 27 years as a partner at EY, Mr. Hough has acquired in-depth knowledge related to risk policies and processes and overall enterprise risk management. Mr. Hough is able to apply this experience in his role as our chair of our Audit Committee and co-chair of our joint Audit and Technology Committees.
		Executive Leadership & Business Operations. Mr. Hough is a seasoned public company director with broad experience in executive leadership roles at a major international accounting firm. In his roles as Vice Chair of EY Americas Assurance Services and EY Americas Vice Chair, he oversaw services provided by 1,550 partners and 17,150 professionals throughout the Americas. Through his membership on the EY Executive Board and EY Global Assurance Executive Committee, he helped provide strategic and operational direction for the global firm. He has extensive experience as a board member, including current service with Federated Hermes and Havertys and prior experience with Publix. Mr. Hough’s broad and varied leadership experience benefits Equifax as our Board oversees management’s execution against our business strategy.

Chief Financial Officer of Workiva Inc. (“Workiva”), a leader in cloud-based reporting solutions, since January 2026. Prior thereto, she served as Chief Financial Officer of SentinelOne, Inc. (“SentinelOne”), a global leader in AI-powered cybersecurity, from September 2024 to January 2026. Prior to that, from February 2022 to June 2023, she served as Executive Vice President and Chief Financial Officer at Workday, Inc. (“Workday”), a leading AI enterprise platform that helps organizations manage their people and money. From 2014 to 2022, she held positions of increasing significance at Workday. Prior to joining Workday, she held various leadership roles in corporate finance spanning more than 20 years at VMWare, TIBCO and Symantec.

Key Skills and Experience

		Accounting & Finance. Ms. Larson is a seasoned finance professional who currently serves as chief financial officer of Workiva. She previously served as chief financial officer of both SentinelOne and Workday. During her nearly decade-long tenure with Workday, Ms. Larson held several leadership positions across the company’s finance and product organizations, including serving as chief financial officer, where she was responsible for the company’s overall finance and accounting functions, internal audit and investor relations. Ms. Larson has a background as a certified public accountant with an undergraduate degree in finance and accounting. Her deep public company finance and accounting leadership experience benefits our Audit Committee in its oversight of our financial performance and financial reporting.
		Equifax Industry Knowledge. Ms. Larson served in several leadership roles across the finance and product organizations during her ten years at Workday, a company that offers a suite of AI-powered, cloud-based enterprise software solutions primarily focused on human capital management (HCM), financial management, enterprise resource planning (ERP) and analytics. Her experience in both human capital management and enterprise technology is a tremendous asset to our Board as we continue to expand the portfolio of employer services offered under our Workforce Solutions business unit.
		Cybersecurity; Technology. Ms. Larson has acquired experience with cybersecurity, cloud technology and AI through her roles at SentinelOne and Workday. This experience enhances her skill sets in relation to the Equifax Board, as we maintain our leadership in cybersecurity and leverage our Equifax Cloud capabilities to accelerate innovation and new products powered by EFX.AI.

Former Chairman and Chief Executive Officer of Time Warner Cable Inc. (“Time Warner Cable”), a provider of video, high-speed data and voice services, from January 2014 until the company was acquired by Charter Communications in May 2016. He was named a director of Time Warner Cable in July 2013 and served as President and Chief Operating Officer from 2010 to 2013. Prior thereto, he was Senior Executive Vice President and Chief Financial Officer from January 2008 and Senior Executive Vice President from August 2005. Mr. Marcus joined Time Warner Cable from Time Warner Inc. where he held various senior positions from 1998. From 1990 to 1997, he practiced law at Paul, Weiss, Rifkind, Wharton & Garrison LLP (“Paul Weiss”), a premier law firm based in New York.

Mr. Marcus is an Executive Partner at XN LP, a New York-based investment firm. He serves on the Board of Directors of Newhouse Broadcasting Co. as well as the boards of several non-profit organizations, including New Alternatives for Children, Uncommon Schools, Cooperman Barnabas Medical Center and OpenDor Media.

Key Skills and Experience

		Executive Leadership & Business Operations. Mr. Marcus served as chairman and chief executive officer of Time Warner Cable from 2014 until the completion of the company’s merger with Charter Communications in 2016. During the course of a decade, he served in other senior roles of increasing responsibility at Time Warner Cable, including president and chief operating officer and chief financial officer. His public company operating and finance experience, which includes a background in executive compensation, is invaluable to the Board as we execute on our long-term strategic priorities and to the Compensation Committee as we design compensation programs that attract, retain and motivate executive talent.
		Mergers & Acquisitions. Mr. Marcus has deep mergers and acquisitions experience. He served as chairman and chief executive officer of Time Warner Cable during the company’s merger with Charter Communications. Prior to that, he served over nearly a decade in roles at Time Warner Cable that involved significant mergers and acquisitions activity, including president and chief operating officer, chief financial officer and the senior executive vice president overseeing corporate groups including mergers and acquisitions. Before joining Time Warner Cable, he held roles at Time Warner Inc. that included senior vice president of mergers and acquisitions. Mr. Marcus’s experience is relevant to Equifax, as the execution of bolt-on M&A is a core pillar of our growth strategy.
		Legal & Regulatory. Mr. Marcus has significant legal and regulatory experience, gained through his years of practice at Paul Weiss and his experience as chief executive officer of Time Warner Cable, where the legal and regulatory functions reported into him. This experience navigating public company legal and regulatory issues facilitates Mr. Marcus’s significant insights and contributions as a member of the Board and the Governance Committee, in particular.

Former President, Chief Executive Officer and Director of Broadcom Corporation (“Broadcom”), a world leader in wireless connectivity, broadband, automotive and networking infrastructure. Mr. McGregor served in those positions from 2005 until the company was acquired by Avago in 2016. From 2016 to 2017, Mr. McGregor served on the board of directors of Xactly Corporation (“Xactly”), an AI-powered provider of intelligent revenue solutions. From 2010 to 2016, he served on the board of directors of Ingram Micro, Inc. (“Ingram Micro”), a U.S. distributor of information technology products and services. From 2001 to 2005, Mr. McGregor served as President and Chief Executive Officer of the Philips Semiconductors division of Royal Philips Electronics. Prior thereto, Mr. McGregor was head of Philips Semiconductors’ Emerging Business unit from 1998. He previously served in a range of senior management positions at Santa Cruz Operation Inc., Digital Equipment Corporation (now part of HP), Xerox PARC and Microsoft, where he was the architect and development team leader for Windows 1.0. Mr. McGregor received a B.A. in Psychology and an M.S. in Computer Science and Computer Engineering from Stanford University.

Mr. McGregor currently serves on the board of directors of Applied Materials, Inc. (“Applied Materials”), a U.S. company that provides materials engineering solutions used to produce new chip and advanced displays. Prior to that, he served on the board of directors of Alorica Inc. (“Alorica”), an industry leader at leveraging data-driven insights to design and deploy digitally engineered, tech-enabled customer experiences at scale, and at Luminar Technologies (“Luminar”), a U.S. technology company that develops vision-based lidar and machine perception technologies, primarily for self-driving cars.

Key Skills and Experience

		Cybersecurity. Mr. McGregor has decades of experience running and overseeing technology companies with sophisticated cybersecurity programs. In particular, he served as chief executive officer of Broadcom for over ten years, during which time he oversaw the development of networking semiconductors that are the foundation for a large part of the world’s cybersecurity hardware and acquired extensive cybersecurity expertise. Mr. McGregor’s cybersecurity experience is particularly important to us as we seek to maintain our intense focus on data security as we accelerate innovation and new products powered by EFX.AI.
		Technology. Mr. McGregor has spent his career at the forefront of technology and innovation. An industry leader in information technology, he began his career as a computer engineer, helping to design the first personal computers and the first version of Microsoft Windows. He later served in executive roles within the Philips Semiconductors division of Royal Philips Electronics and as the chief executive officer of Broadcom. His executive management experience is supplemented by his current and prior experience as a member of the board of directors of several cutting-edge technology companies, including Applied Materials, Xactly, Ingram Micro, Alorica and Luminar. He also has decades of experience focusing on AI issues, including experience gained through service as an executive and/or board member at technology companies and his position as an investor and advisor for multiple AI companies. Mr. McGregor’s expertise in innovation and technology is invaluable to our Board as we leverage our Equifax Cloud technology and EFX.AI capabilities to accelerate innovation and new products and optimize our internal operations and team effectiveness.
		Data & Analytics. Mr. McGregor currently chairs strategy and investment committee of the board at Applied Materials, a company for which AI and data analytics is fundamental to the business. In addition, he previously served on the board of directors of Alorica, a business driven by data-driven insights. Our Board believes this experience benefits Equifax as we execute on our strategic priorities of accelerating innovation and new products powered by EFX.AI and driving market-leading D&A and expanded data assets.

Founder of Great Falls Ventures, a venture capital firm based in Washington, D.C., since April 2007. He was Chief Technology Officer of News Corporation from July 2010 to September 2012. He was President, AOL Technologies and Chief Technology Officer from 2003 to 2005 and President, AOL Digital Services from 2004 to 2006. Prior thereto, he served as Executive President, Head of Global Technology and Services and Chief Technology Officer for Merrill Lynch & Co., Inc., from 1998 to 2003; Chief Information and Technology Officer for GE Capital Corporation from 1995 to 1998; and Partner, Financial Services Technology Practice, for Ernst & Young International from 1982 to 1995.

Key Skills and Experience

		Technology. Mr. McKinley has a background in managing complex global technology operations as chief technology officer at a number of leading global companies, which is important for Equifax as we leverage our Equifax Cloud technology to accelerate innovation and new products using EFX.AI. Mr. McKinley also has extensive experience in the areas of artificial intelligence (AI) and natural language processing. He and his team delivered the first robo-advisor solution for Merrill Lynch in 2002. He is also currently an advisor to AI-centric firms in the investment and security sectors. This experience with AI enhances our Board’s effective oversight of our responsible AI innovation.
		Cybersecurity. Mr. McKinley has cybersecurity experience that has facilitated the enhancement of our security program maturity to a level that has outperformed all major industry benchmarks for the last six years. He gained this experience through, among other things, serving on the board of cloud-based security company MessageLabs, which was acquired by Symantec. He started his career at EY, where he helped establish the computer security practice in the United States.
		Accounting & Finance. Mr. McKinley began his career with EY, eventually becoming a partner in the Financial Services Technology Practice. In this role, he assisted in multiple IT control reviews. Later, during his tenure as President of Digital Services at AOL, he had full P&L responsibilities for the division. Prior to joining the Equifax Board, he served on the audit committee of Proxicom. Mr. McKinley received an undergraduate degree in economics from the Wharton School at the University of Pennsylvania. Mr. McKinley’s varied finance and accounting expertise, combined with his background in technology, is highly relevant to his role as a member of our Audit Committee and co-chair of our joint Audit and Technology Committees.

Chair and Chief Executive Officer of WEX Inc. (“WEX”), a global leader in financial technology solutions. Ms. Smith has served as Chief Executive Officer since 2014 and Board Chair since 2019. She joined WEX in 1997 and held several senior leadership positions across different aspects of the business prior to her appointment as Chief Executive Officer, including serving as Chief Financial Officer for ten years. Before joining WEX, Ms. Smith started her career at Ernst & Young LLP.

Key Skills and Experience

		Executive Leadership & Business Operations. Ms. Smith has served as CEO and board chair of WEX for eleven years and six years, respectively. In these broad-based leadership roles, she has gained significant experience in overseeing business operations and driving business growth, as evidenced by the fact that WEX’s annual revenue has increased from $800 million to $2.66 billion during her tenure as CEO. The Board views this experience as particularly valuable as we leverage our Equifax Cloud capabilities to accelerate innovation and new products powered by EFX.AI.
		Strategy Development; Data & Analytics. During over two decades at WEX, Ms. Smith has been instrumental in the company’s strategic growth, overseeing major acquisitions, technology investments and international expansion. The Board believes Ms. Smith’s strategic vision and leadership experience in a business driven by data and analytics benefit Equifax as we develop and execute on our corporate strategy.
		Accounting & Finance. Among other roles at WEX, Ms. Smith served as chief financial officer for ten years, during which time she spearheaded the company’s initial public offering. She began her career as an auditor at Ernst & Young LLP. This deep financial expertise facilitates the Board’s oversight of our annual operating budget and financial performance and our Compensation Committee’s design of incentive programs that align with our financial performance.

Senior Executive Vice President and General Counsel of Aflac Incorporated (“Aflac”), the largest U.S. provider of supplemental insurance, since 2014. Ms. Tillman joined Aflac in 1996 and has held positions of increasing significance, including serving as Senior Vice President of Human Resources. Prior to joining Aflac, she was an associate with Smith, Helms, Mulliss and Moore and an associate professor at the North Carolina Central University School of Law.

Ms. Tillman has received numerous awards and accolades during her career. Most recently, she was named to Black Enterprise magazine’s Most Powerful Women in Business list for the third consecutive year and Women’s Inc.’s Top Corporate Counsel list in 2019. In 2020, she was awarded the Meritorious Public Service Medal by the Department of the United States Army.

Key Skills and Experience

		Legal & Regulatory. Ms. Tillman has extensive legal and regulatory experience, having served as the general counsel of Aflac for more than a decade. She directs Aflac’s legal division and functions related to compliance, as well as the office of the corporate secretary, including oversight functions of the legal and compliance offices at Aflac Japan, where the company earns more than half of its revenue. Prior to Aflac, she acquired additional legal expertise as an attorney at Smith, Helms, Mulliss and Moore and an associate professor at the North Carolina Central University School of Law. The Board values Ms. Tillman’s experience in these areas, given that Equifax is subject to a number of U.S. federal, state, local and foreign laws and regulations that involve matters central to our business.
		Risk Management. As general counsel of Aflac, Ms. Tillman has legal and compliance oversight responsibilities that give her significant experience with enterprise risk management and governance frameworks. This experience benefits our Board’s ability to oversee Equifax’s various risk management and governance frameworks, including our enterprise risk management program.
		Corporate Governance. Ms. Tillman brings deep knowledge in corporate governance, gained over decades of experience in the insurance industry and legal and human resources fields. In her position as general counsel of Aflac, a U.S. public company, she is exposed to many of the same corporate governance issues we encounter at Equifax. In particular, she is able to leverage these insights as a member of our Board’s Governance Committee.

Board Matrix

The Board matrix below summarizes certain of the key skills, experience, qualifications and attributes that our director nominees bring to the Board to enable the effective oversight of our Company and execution of our business strategy. This matrix highlights the depth and breadth of the skills and experience of our director nominees. Additional details regarding each director nominee’s skills, experience and background are set forth in the individual biographies on pages 29-38.

Skills and Experience

Begor

Feidler

Fichuk

Hough

Larson

Marcus

McGregor

McKinley

Smith

Tillman

Accounting & Finance

●

●

●

●

●

●

●

●

Corporate Governance

●

●

●

●

●

●

●

Cybersecurity

●

●

●

●

●

Data & Analytics

●

●

●

●

●

Equifax Industry Knowledge

●

●

●

●

●

●

Executive Leadership & Business Operations

●

●

●

●

●

●

●

●

●

●

CEO Experience

●

●

●

●

●

●

CFO Experience

●

●

●

●

International Business

●

●

●

●

●

●

●

●

●

Legal & Regulatory

●

●

●

●

Mergers & Acquisitions

●

●

●

●

●

●

●

●

●

●

Risk Management

●

●

●

●

●

●

●

●

●

Strategy Development

●

●

●

●

●

●

●

●

●

●

Technology

●

●

●

●

●

Background

Tenure/Age/Gender

Tenure (years)

8

19

3

9

2

12

8

17

5

5

Age

67

69

60

71

55

60

69

68

57

61

Gender (Male or Female)

M

M

F

M

F

M

M

M

F

F

Race and Ethnicity

Hispanic or Latino

Black or African American

●

White

●

●

●

●

●

●

●

●

●

Asian

American Indian or Alaska Native

Native Hawaiian or Pacific Islander

Process for Identifying Director Nominees

When the need to fill a new Board seat or vacancy arises, the Governance Committee proceeds in the manner it deems appropriate to identify a qualified candidate or candidates. Candidates may be identified through the engagement of an outside search firm, recommendations from independent directors, the Chairman of the Board, management or other advisors to the Company, and recommendations by shareholders. The Governance Committee Chair and Chairman of the Board are provided with copies of the resumes for any potential candidates so identified and review them as appropriate with the Governance Committee, our CEO and the full Board.

Our Governance Committee determines the selection criteria and qualifications for director nominees. As set forth in our Governance Guidelines, these criteria include, among other things, a director candidate’s integrity and ethical standards, independence from management, an ability to provide sound and informed judgment, a history of achievement that reflects superior standards and willingness to commit sufficient time. Cybersecurity is one of the skills that the Governance Committee specifically considers in its assessment of Board membership criteria. With respect to the most recent additions to the Board, the Governance Committee was also focused on expertise in accounting and finance, corporate governance, data and analytics, Equifax industry knowledge, international business, legal and regulatory, risk management, technology and strategy development.

Although the Committee does not have a formal diversity policy for Board membership, it considers whether a director nominee contributes or will contribute to the Board in a way that can enhance the perspective and experience of the Board as a whole through, among other things, diversity in professional background, education, gender, age, race and ethnicity. When current Board members are considered for nomination for re-election, the Committee also takes into consideration their prior Board contributions, performance and meeting attendance records. The effectiveness of the Board’s skills and expertise is also considered as part of the Board’s annual self-assessment.

Directors are limited to service on three other public company boards, not including our Board. Audit Committee members may not serve on the audit committee of more than three public companies absent a Board determination that such service will not impair the ability of such member to serve effectively on our Audit Committee. In addition, when our CEO is a member of our Board, he or she may not serve on more than two other public company boards. These policies – and our directors’ compliance with these policies – are reviewed at least annually and all directors currently comply with these limitations.

See “Questions and Answers about the Annual Meeting” beginning on page 134 for information on the procedures for shareholders to recommend director nominees for consideration by the Governance Committee.

Board Leadership & Corporate Governance

Corporate Governance Overview

Our Board of Directors and management team are committed to achieving and maintaining high standards of corporate governance, ethics and integrity. We conduct our business in a manner that is socially responsible, values-based and in compliance with the law. We periodically review our governance policies and practices against evolving standards and make changes as appropriate. We also value the perspectives of our shareholders and other stakeholders, including our employees and the communities in which we operate.

The following sections summarize our corporate governance policies and practices including our Board leadership structure, our criteria for director selection and the responsibilities and activities of our Board and its committees. Our corporate governance documents, including our Corporate Governance Guidelines (“Governance Guidelines”), our Board committee charters and our Code of Ethics and Business Conduct applicable to directors, officers and employees, are available at www.equifax.com/about-equifax/corporate-governance, or in print upon request to Equifax Inc., Attn: Office of Corporate Secretary, P.O. Box 4081, Atlanta, Georgia 30302, telephone (404) 885-8000. The Code of Ethics and Business Conduct provides our policies and expectations on a number of topics, including our commitment to good citizenship, providing transparency in our public disclosures, prohibiting insider trading, avoiding conflicts of interest, honoring the confidentiality of sensitive information, preservation and use of Company assets, compliance with all laws and operating with integrity.

See “Corporate Governance Highlights” on pages 26-27 for a summary of our key governance practices.

Shareholder Engagement Program

Program Overview

Our Board of Directors and management team value the constructive feedback received from shareholders through our proactive and regular engagement. Investor engagement continues to prompt review of and changes to our governance practices, and our Board remains committed to seeking out and responding to investor feedback. Our integrated outreach team, led by our Office of Corporate Secretary and Investor Relations personnel, and joined by members of our Board for certain conversations, discusses a wide variety of issues with our shareholders.

2025 Outreach and Engagement

This past year, we continued our extensive outreach efforts, which follow an annual cycle centered around our annual meeting of shareholders.

Following our 2025 Annual Meeting, we reached out to shareholders holding approximately 70% of our outstanding common shares (“O/S”) and engaged with shareholders holding approximately 55% of our outstanding shares. We thoughtfully considered shareholder input on a range of topics, including executive compensation, Board governance and oversight (including oversight of artificial intelligence innovation), shareholder rights, initiatives related to consumers and more. Our Independent Board Chair and our Compensation Committee Chair led several of these engagement meetings.

Board Actions in Response to Shareholder Feedback

Our Board conducted an in-depth review of the shareholder feedback provided in 2025 to develop an appropriate response to topics raised by investors, evaluating actions both in terms of potential changes to practices and disclosure, as described below.

Board Leadership Structure

The Board annually reviews its leadership structure and our governance documents provide the Board with the flexibility to select the appropriate leadership structure for us at any given time. In 2017, the Board decided to adjust its leadership structure to separate the roles of Chairman and CEO. Mark Feidler, who had previously served as a leader for the independent directors in his role as Presiding Director, was elected to the role of Independent Chairman. In selecting Mr. Feidler to serve as Independent Chairman, the then-serving independent directors considered, among other things, his effective leadership when serving in the role of Presiding Director and his ability to commit sufficient time to the additional workload and increased meeting attendance as important qualifications.

The Board has determined that having separate Chairman and CEO roles is in the best interest of the Company and its shareholders at this time. This structure provides for direct independent oversight of management and clearly delineates the role of the Board as a source of insight and oversight for management. The Board believes this leadership structure, which also includes a majority independent Board and fully independent Board committees, best serves the objectives of the Board’s independent oversight of the Company’s business and affairs.

		Mark L. Feidler   Independent Chairman of the Board

The role and responsibilities of Independent Chairman include:

Annual Board Self-Evaluations

Our Board continually seeks to improve its performance. We have a robust and constructive annual Board and committee self-evaluation process, which presents the opportunity to examine the Board’s effectiveness and practices and identify areas for improvement. Our Governance Committee annually reviews and recommends the specific format to use for that year’s Board evaluation.

Board Self-Evaluation Process for 2025-2026

Based upon the recommendation of the Governance Committee, the Board determined it was appropriate to implement its standard process for the 2025-2026 self-evaluation cycle. Under the standard process, each director completed written Board and committee self-evaluation questionnaires, which were aggregated by the Office of Corporate Secretary without individual attribution. The Independent Chairman then participated in one-on-one discussions with each of the other directors, during which they discussed the Board and committee response summaries.

As a part of its annual self-evaluation process, the Board also solicited and considered feedback from the senior leadership team regarding management’s engagement with the Board. The Chairman reviewed the results of the self-evaluation process with the full Board in February 2026. In addition to the Board self-evaluation, each standing committee conducted its own self-evaluation and charter review.

Committees of the Board of Directors

The Board has four standing committees, each of which is comprised entirely of independent directors as defined in the New York Stock Exchange (“NYSE”) rules. The Board appoints committees to help carry out its duties and work on key issues in greater detail than is generally possible at Board meetings. Committees regularly review the results of their meetings with the Board. In 2025, the full Board held 4 meetings and the standing committees held a total of 25 meetings (including 4 joint meetings of the Audit and Technology Committees).

Committee Memberships

Name

Independent

Audit

Compensation

Governance

Technology

Mark W. Begor

Mark L. Feidler

Karen L. Fichuk

G. Thomas Hough

Barbara A. Larson

Robert D. Marcus

Scott A. McGregor

John A. McKinley

Melissa D. Smith

Audrey Boone Tillman

= Independent Chairman

= Audit Committee Financial Expert

= Committee Chair

= Committee Member

Committee Responsibilities

Each committee operates pursuant to a written charter which is available on our website at www.equifax.com/about-equifax/corporate-governance. The oversight responsibilities of each committee are summarized below.

		Audit Committee
• Direct authority to appoint, oversee, compensate and discharge our independent auditors   • Reviews and pre-approves the services provided by our independent auditors and reviews the independence of that firm   • Reviews our financial statements, earnings press releases and financial information and discusses the same with our independent auditors and management   • Reviews the integrity of our financial reporting process and the adequacy and effectiveness of our financial and information technology controls   • Oversees our regulatory compliance program and administers our Code of Ethics and Business Conduct   • Reviews our policies related to enterprise risk assessment and risk management   • In coordination with the Technology Committee, oversees risk management with respect to cybersecurity   • Oversees our internal audit function   • Meets separately with our internal and external auditors to ensure full and frank communications

		Compensation Committee
• Approves and oversees our executive compensation plans, programs and policies   • Evaluates the performance and determines the compensation for our CEO; oversees the performance evaluations for our other executive officers and makes compensation determinations   • Approves equity compensation awards made to Section 16 officers   • Reviews the CD&A and other proxy statement disclosures related to executive compensation; recommends the inclusion of the CD&A in the proxy statement   • Considers the results of shareholder advisory votes on executive compensation and determines any appropriate responsive actions   • Oversees an annual risk assessment of our compensation programs   • Monitors the effectiveness and funded status of our retirement and 401(k) plans   • Assist the Board with candidate development and succession planning for the CEO, in coordination with the Governance Committee   • Review with the CEO management development and succession planning for other executive officers   • Advise and consult with management on other significant human resources matters

Director Independence

Our Governance Guidelines provide that a substantial majority of our Board should be independent. Our Guidelines for Determining the Independence of Directors, which is an appendix to our Governance Guidelines and may be accessed on our website at www.equifax.com/about-equifax/corporate-governance, meet or exceed the requirements of SEC rules and regulations and the NYSE listing standards.

The Board has affirmatively determined that all director nominees (other than our CEO, Mark Begor) are independent under the applicable NYSE listing standards, SEC rules and our Guidelines for Determining the Independence of Directors. In making these determinations, the Board considered the types and amounts of the commercial dealings between the Company and the companies and organizations with which the directors are affiliated. The Board views the independence analysis as an ongoing consideration and will continue to monitor these relationships.

Each director is an equal participant in decisions made by the full Board. All of our standing Committees are comprised solely of independent directors.

Board Refreshment and Succession Planning

Board Refreshment

The Governance Committee regularly assesses the requirements of the Board and makes recommendations regarding its size, composition and structure. The Governance Committee is focused on how the experience and skill set of each individual director complements those of fellow directors to create a balanced Board that reflects a mix of viewpoints, skills and expertise through members with a diversity of professional experience, education, gender, age, race and ethnicity. As part of its ongoing strategic review regarding Board refreshment, the Governance Committee seeks to anticipate future needs for expertise in key areas, such as cybersecurity, technology, data and analytics and international business operations. Among other things, the Governance Committee considers committee composition and chair rotation as part of its overall succession planning process.

The Governance Committee and the Board actively seek new director candidates that can provide valuable guidance as we focus on executing our strategic priorities by fully leveraging the Equifax Cloud and our EFX.AI advanced analytics and machine learning capabilities to drive innovation, new products and growth. The Board believes that the additions of Melissa Smith in 2020, Audrey Tillman in 2021, Karen Fichuk in 2023 and Barbara Larson in 2024 have provided our Board with additional broad-based executive leadership experience, as well as enhanced expertise in accounting and finance, corporate governance, cybersecurity, data and analytics, Equifax industry knowledge, international business, legal and regulatory, risk management, technology and strategy development.

The Board will continue to seek out highly-qualified director candidates as part of the Board succession plan to enhance the composition of our Board to align with our overall strategy.

Board Tenure and Succession Planning

Pursuant to our Bylaws and Governance Guidelines, we have a mandatory retirement age of 72, after which a director will not be elected or re-elected unless the Governance Committee and Board determine that the continued service of the director on the Board would be of benefit to the Company. The following chart shows the individual and average tenure of our director nominees, which is well distributed to create a balanced Board. Since 2020, we have refreshed our Board with four new directors who bring valuable perspective and expertise.

Committee Tenure and Refreshment

The Governance Committee is responsible for reviewing the composition of the committees of the Board. In its review of committee composition, the Governance Committee considers the responses collected during the Board and committee annual self-evaluations, as well as the past experience and relevant skills of each director. The Governance Committee and the Board annually consider the composition of the committees of the Board to ensure each committee has the appropriate relevant mix of skills and experience.

Director Orientation and Continuing Education

Upon joining our Board, our directors participate in an orientation program regarding our Company, including business operations, strategy, regulatory compliance, cybersecurity, governance and company policies. In addition to the onboarding process, our Board receives regular updates from management regarding the Company’s operating plan and strategy, including updates specific to each business unit and the enterprise as a whole. In addition to these regular reports, the Board receives periodic updates from management and third parties, as appropriate, regarding regulatory compliance, government relations, investor perspectives, artificial intelligence, shareholder activism and other Board governance topics. The Board also conducts periodic visits to our key facilities. Our directors participate in annual cybersecurity training and receive annual updates on our crisis management program in order to ensure enterprise preparedness. Board members also may attend outside director continuing education programs at Company expense to assist them in keeping pace with developments in corporate governance and other critical issues relating to the operations of public company boards.

Management Succession Planning and Talent Development Process

Our Board is accountable for the development, implementation and continual review of a succession plan for the CEO and other executive officers. The Compensation Committee assists the Board with candidate development and succession planning for the CEO in coordination with the Governance Committee, as the Compensation Committee deems appropriate. The Compensation Committee reviews with the CEO management development and succession planning for other executive officers.

The Compensation Committee monitors each of the CEO’s direct reports for high potential internal CEO succession candidates, all of whom have ongoing exposure to the Board and are reviewed annually with the Board by the CEO and the Chief Human Resources Officer. The Compensation Committee and the Board also review the foregoing in executive session on a regular basis. The Board’s process ensures that critical business capabilities are safeguarded, executive development is prioritized and strategic talent is leveraged to focus on current and new business imperatives.

Related Person Transaction Policy

The Board has adopted a written policy for approval of transactions between the Company and its directors, director nominees, executive officers, greater than 5% beneficial owners and their respective immediate family members (each, a “Related Person”), where the amount of the transaction is expected to exceed $120,000 in a single calendar year.

The policy provides that the Audit Committee will review transactions subject to the policy and decide whether or not to approve those transactions. In doing so, the Audit Committee will determine whether the transaction is in the best interests of the Company. In making that determination, the Audit Committee will take into account the following, along with other factors it deems appropriate:

The Governance Committee will also determine the impact or potential impact on a director’s independence in the event the Related Person is a director, an immediate family member of a director, or an entity in which a director is a partner, shareholder or executive officer.

Certain Relationships and Related Person Transactions of Directors, Executive Officers and 5% Shareholders

During 2025, the Company was not a participant in any transaction or series of transactions in which the amount involved did or may exceed $120,000 in which any Related Person had or will have a direct or indirect material interest, other than the compensation arrangements (including with respect to equity compensation) described in “Executive Compensation” beginning on page 59 and “Director Compensation” beginning on page 118.

Workforce Talent Development and Engagement

Our People

At Equifax, we leverage unique data, analytics and technology to create insights that power decisions and enable people to live their financial best. This is brought to life by our approximately 15,000 employees in 22 countries around the world who are passionately focused on our customers and consumers. We believe our greatest competitive advantage and asset is our people. Nurturing a team environment that fosters cross-functional collaboration and innovation and working as One Equifax is core to our success. In 2025, we hired approximately 2,700 new employees and promoted approximately 1,800 employees as we continue to grow and transform our businesses around the world.

Our Culture and Values

We are focused on nurturing our people through meaningful opportunities for career advancement, learning and development, supporting our next generation of leaders, an inclusive work environment, sustainable employee engagement and ongoing recognition.

Our team shares a culture that informs how we see ourselves and our view of the world. Our work is guided by our purpose and our shared values. Our values express who we are, how we work and the behaviors that support our company. Combined with our purpose, our values guide how we work together every day and form our relationships with customers, partners and shareholders.

Our Values
Our values express who we are, how we work and the behaviors that support our company, our vision and our purpose. They serve as guiding principles for our global team. They are:
		• Be leaders in security and trusted data stewards   • Lead with integrity and be personally accountable   • Hold high standards in all our markets around the world				• Exceed our customers’ expectations every day   • Deliver value and quality to our customers so we grow together   • Aspire to be our customers’ first call
		• Deliver results and play to win   • Drive excellent execution   • Have a sense of urgency, agility, and grit				• Work together as one aligned global team   • Assume best intentions from each other   • Foster optimism and have fun together
		• Be intellectually curious and insights driven   • Optimize our data and technology to sustain market and product leadership   • Drive scalable, profitable growth				• Take initiative to develop ourselves and help others grow   • Value diversity of experience and thought   • Proudly show our Equifax spirit at work and in our communities

Employee Engagement

We focus on generating sustained employee engagement by shaping meaningful experiences that result in increased productivity, loyalty and belonging. For a description of our strategy and initiatives related to our workforce talent development and engagement, see our 2025 SASB Report available at Equifax.com/about-equifax/responsible-business-priorities.

Board Oversight of Risk

Our Board oversees risk management at the Company. The Board exercises direct oversight of strategic risks to the Company and other risk areas not delegated to one of its committees. The risk management roles and responsibilities of the Board and its committees are:

How We Manage Risk

We have a comprehensive enterprise risk management (“ERM”) program focused on the application of controls over the following primary risk types:

In addition to the categories set forth above, we have a process under our ERM program for identifying other risks that could adversely affect our business, including risks related to artificial intelligence and responsible business-related matters. Our Audit Committee annually reviews our policies and processes with respect to risk assessment and risk management. See “Responsible AI at Equifax” on pages 54-56 for more information on how we manage AI-related risk.

We have implemented an ERM framework based on the “three lines of defense” model for establishing effective checks and balances, which is used by leading financial institutions.

The execution of our ERM program is supervised by our Compliance organization, with each business unit and corporate support unit having primary responsibility for assessing and mitigating risks within its respective areas of responsibility. Our Chief Risk, Privacy and Compliance Officer leads the ERM organization and function and meets regularly with the Board, the Audit Committee and the Joint Audit and Technology Committees. A Risk Program Governance team develops, enhances, deploys and manages risk program elements.

Responsible AI at Equifax

Equifax has been driving responsible artificial intelligence (“AI”) innovation for more than a decade and we are committed to using AI systems in a transparent, trustworthy, fair, explainable and secure manner. As we continue to accelerate our use of AI to innovate for future growth and efficiency, we are focused on maintaining a strong governance program in order to ensure we operationalize responsible AI.

AI Governance Program

Since 2018, we have invested approximately $3 billion in building the Equifax Cloud, our cloud-native security and technology infrastructure. We are now leveraging the foundation of the Equifax Cloud to accelerate our use of AI across the enterprise. In order to ensure we operationalize responsible AI at this accelerated pace, we have refined our AI governance approach so it is fully integrated into our “business-as-usual” operations and incorporated into our overall ERM program.

Risk Management

AI Integrated into ERM Framework

As described under “How We Manage Risk” on page 53, we have implemented an ERM program that is based on the “three lines of defense” model for establishing effective checks and balances. Under our ERM program, we conduct an annual enterprise risk assessment and produce an enterprise risk scorecard that is reviewed with management and the Board of Directors.

Under our AI governance approach, we manage AI-related risks in the same way we manage other enterprise risks. We have integrated AI risk management directly into our ERM framework and AI-related risks are assessed as an element of the nine primary enterprise risk categories within our annual enterprise risk scorecard. The integration of AI into our ERM framework helps ensure that AI-related risks are considered and managed by the first line of defense.

AI Controls Framework

Similar to how we manage cybersecurity and privacy risk, we have implemented an AI controls framework as the primary mechanism to comply with regulatory requirements and manage AI risk. Establishing controls and technical requirements allows us to define prescriptive requirements for using AI securely and measure our progress through regular controls testing. Our AI controls framework is based on the National Institute of Standards and Technology (NIST) AI Risk Management Framework and is integrated with our existing NIST-aligned cybersecurity and privacy controls framework. This integration enables us to manage and control AI risk across the Company.

To operationalize our controls, we have documented governance guardrails to drive consistent risk management through a risk rating scheme, standardize our approach to managing appropriate data use, and help ensure we have robust processes to monitor and evaluate AI inputs and outputs for accuracy, relevance and fairness.

Responsible AI Innovation

We are powering our future growth by using the foundation of the Equifax Cloud™ and amplifying the strength of our proprietary data by leveraging our patented EFX.AI technology. In 2025, 100% of our new models and scores were powered by EFX.AI. In addition, in 2025 we began leveraging our cloud-native technology to improve the quality of our engagement with consumers and drive operational efficiencies through a new workforce optimization initiative.

Balancing AI Innovation and Risk Mitigation

We are building on a strong history of driving responsible and explainable AI innovation to deliver higher-performing scores, models and products to our customers. The successful use of AI requires accurate and high-quality data, and proprietary, unique data at scale is at the heart of EFX.AI. In addition, our infrastructure is tailored to manage highly regulated, non-public data. After years of investing in our technology and security infrastructure, the Equifax Cloud and our custom data fabric are enabling us to accelerate AI innovation and maximize our EFX.AI capabilities to provide benefits to our customers and consumers.

In 2025, our AI-driven models provided a nearly 30% performance lift over legacy models, demonstrating that our AI strategy provides predictive value, increased accuracy and high-quality outputs for our customers. When evaluating the business drivers behind our AI initiatives and the value that AI-assisted decisioning and agentic AI models bring to our customers, we also evaluate and undertake actions to mitigate the associated risks. To mitigate risk, we leverage our AI controls framework and enforce model guardrails, data usage checks and fairness evaluations. We have a comprehensive model risk management program pursuant to which Equifax experts review model development, testing and implementation.

Using AI to Help Move People Forward

 Proposal 2 

Advisory Vote to Approve Named

Executive Officer Compensation

Summary

As we do each year, and as required by Section 14A of the Securities Exchange Act, we are seeking advisory shareholder approval of the compensation of our named executive officers (“NEOs”) as disclosed in the section of this Proxy Statement titled “Executive Compensation” beginning on page 59. This vote is commonly referred to as “Say-on-Pay.” Shareholders are being asked to vote on the following advisory resolution:

“RESOLVED, that the shareholders approve, on an advisory basis, the compensation of Equifax’s named executive officers, as disclosed pursuant to the compensation disclosure rules of the Securities and Exchange Commission (which disclosure shall include the Compensation Discussion and Analysis, the compensation tables, and any related material).”

Our executive compensation program aligns closely with our performance and shareholder interests.