EXHIBIT 23
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in Registration Statement on Form S-8 No. 333-04583 of our report dated June 8, 2011, relating to the financial statements and supplemental schedule of the Equifax Inc. 401(k) Plan which appear in this Form 11-K.
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/s/ Smith & Howard
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Atlanta, GA
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June 8, 2011
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