UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549
 
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
 
Date of report (Date of earliest event reported):    July 1, 2010
 
EQUIFAX INC.
(Exact Name of Registrant as Specified in Charter)
 
Georgia
  
1-6605
  
58-0401110
(State or Other Jurisdiction of Incorporation)
  
(Commission File  Number)
  
(IRS Employer Identification No.)

1550 Peachtree Street, N.W.
Atlanta, Georgia
  
 
30309
(Address of Principal Executive Offices)
  
(Zip Code)
 
Registrant’s telephone number, including area code: (404) 885-8000
 
Not Applicable
(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligations of the registrant under any of the following provisions:

¨
Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
¨
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
¨
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
¨
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 
 
 
Item 8.01.   Other Events.

On July 1, 2010, Equifax Inc. announced that it has completed the previously announced sale of assets of its Direct Marketing Services division to Alliance Data Systems Corporation for gross proceeds of $117 million, subject to certain adjustments.  A copy of the press release is attached as Exhibit 99.1 hereto.  Exhibit 99.1 shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under that Section and shall not be deemed to be incorporated by reference into any filing of the Company under the Securities Act of 1933, as amended, or the Exchange Act.

Item 9.01.   Financial Statements and Exhibits.

(c)  Exhibits:

Exhibit No.
  
Description
99.1
  
Equifax Inc. press release issued July 1, 2010, announcing the completion of  the sale of its Direct Marketing Services division.


 
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SIGNATURE
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
  EQUIFAX INC.  
       
 
By:
/s/ Kent E. Mast  
  Name: Kent E. Mast  
  Title: Corporate Vice President and Chief Legal Officer  
       
Date:  July 1, 2010

 
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Exhibit Index
 
The following exhibit is being furnished with this report:

Exhibit No.
  
Description
99.1
  
Equifax Inc. press release issued July 1, 2010, announcing the completion of the sale of its Direct Marketing Services division.
 
 
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